Published:
eSoles Custom Footbeds Sponsors OUCH Pro Cycling Team in America's Largest Road Cycling Race
SCOTTSDALE, Ariz., Feb. 11 /PRNewswire/ -- eSoles(R) Custom Footbeds, the
world's leading authority in the science and development of semi-custom and
custom footbeds, today announced that it is an official sponsor of the OUCH(R)
Professional Cycling Team presented by Maxxis in the 2009 Amgen(R) Tour of
California road cycling race, which takes place over the course of 750 miles
fromSacramento toEscondido, February 14 - 22, 2009.
eSoles performed foot scans on the team, including members Floyd Landis,
Rory Sutherland, and Tim Johnson, using the company's new 3D TruCapture(R)
Kiosk Scanning System, at the team's training camp inTemecula, California.
Team members are outfitted with eSoles' eFit(TM) semi-customized cycling
footbeds, which place the cyclists' feet in proper alignment, helping them
apply optimum power and reducing back and joint stress during the upcoming
race session.
"Bike riders' contact points with a bicycle are critical in delivering
maximum power, while maintaining comfort, and that is why we sought out eSoles
as a key partner to the OUCH Professional Cycling Team," said Thierry Attias,
president of Momentum Sports Group, LLC, which owns and operates the team. "No
two pairs of feet are the same, so why should performance and comfort be
compromised with uniformly built shoes? eSoles helps us win by making certain
our athletes deliver 100% of their power output to the bike while staying
comfortable."
"The decision by the OUCH Professional Cycling Team to use eSoles is proof
that our footbeds are increasingly sought-after in the professional cycling
world as a true breakthrough in the science of sports technology," said Glen
Hinshaw, co-founder and CEO of eSoles. "eSoles is pleased to be providing the
OUCH team with footbeds that will improve their performance and comfort during
their first major competition of 2009."
About eSoles Custom Footbeds:
eSoles, LLC, based inScottsdale, Arizona, has the only direct, non-weight
bearing 3D TruCapture imaging technology for custom and semi-custom insole
production. eSoles makes custom insoles for cycling, running, walking, skiing,
hiking, golf and dress shoes, and can currently be found in the footwear of
world-class athletes and Olympians across various sports. eSoles custom
footbeds are currently available through authorized dealers throughout the
country and at eSoles' corporate offices inScottsdale, Arizona. For more
information on eSoles and a list of dealers, go to http://www.esoles.com.
eSoles(R), eFit(TM) and 3D TruCapture(R) are registered trademarks of
eSoles, LLC. All other trademarks or registered trademarks are property of
their respective organizations.
SOURCE eSoles
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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