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Lillians(TM) Welcomes Its Newest Franchise Location in Mason City, Iowa

MASON CITY, Iowa, Jan. 28 /PRNewswire/ -- Lillians(TM), the Hippest Shoppe in Town(R), today announced the opening of its newest franchise location in the charmingNorthern Iowa town ofMason City. This new shoppe, located at 16 S. Federal Ave., is owned by Susan Carroll and will celebrate its grand opening sale February 5-8, offering local women the latest looks in fashion accessories at "ridiculously affordable" prices. This is the second location in the state ofIowa; the first is inWest Des Moines.

Like all 25 Lillians shoppes, Lillians ofMason City will feature hundreds of designer-inspired handbags, fun flat wallets, stylish sunglasses, trendy jewelry and other seasonal items. It will follow the brand's unique "occasional sale" concept opening its doors the first Thursday through Sunday each month year-round.

Ladies throughout theMason City andNorth Iowa area are invited to stop by Lillians the first weekend in February, enjoy some complimentary coffee and cookies, and discover for themselves why Lillians is the 'hippest shoppe in town!

About the Lillians Experience

Guests entering a Lillians shoppe are not only greeted by the owner's friendly smile, but also by the familiar sounds of Dean Martin, Frank Sinatra and the smell of freshly brewed coffee. After meandering around the shoppe, it becomes obvious by the wide variety of "priced-within-your-means" handbags and wallets, fun and funky jewelry, fashionable scarves and variety of other seasonal items, that this is a shopping experience like no other!

If the sights and smells aren't enough, the sound of ringing bells and women laughing simply adds to the atmosphere of craziness and fun. One bell is rung when either a free handbag (up to $30 value) is earned, the other is an oversized cow bell that is rung with a special announcement - "Ladies...there's a man in the store!"

Finally, each month Lillians guests can host their own private shopping parties called "Diva Nights(TM)." At these events, each group gets a preview of the month's hot new inventory, indulges in complimentary light appetizers, and enjoys a bit of pampering with complimentary salon services.

For more information about opening dates and times of the new Lillians ofMason City or any Lillians location, visit online at www.lilliansshoppe.com.

SOURCE Lillians