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What Do Your Valentine's Day Flowers Say About You?

"When it comes to flower arrangements, there's traditional to trendy and everything in-between," said Jacque Sir Louis, marketing manager for Smithers-Oasis North America. "We're finding there's a distinct difference between the generations; the type of flowers you give depends greatly on your age and your lifestyle," he said.

While Baby Boomers are often more traditional in floral purchases, preferring basket arrangements and flowers like roses, Gen Y is open to sleek glass, colored wire embellishments and flowers like gerberas.

"Gen Y consumers are looking for embellishments and unique textures in their flower choices," Sir Louis said.

Boomers prefer floral arrangements that reflect more traditional values. "Their selections tend to blend more with home and family," Sir Louis said. "You will see more arrangements in baskets and ceramics with design style that reflects their taste, their success in life, and their penchant for creating a feeling of 'home,'" he said.

Valentine's Day Fun Floral Facts

-- While men buy more often for romantic reasons, women use Valentine's Day to show they care for mothers, daughters and friends*

-- 66% of men buy for their spouse, while 31% of women buy for their spouse*

-- 22% of women buy Valentine's Day flowers for themselves*

-- 58% of suburban households make a purchase for Valentine's Day**

-- Of the minimal floral buying population (spending $50 or less annually) 28% make a floral purchase for Valentine's Day*

-- Valentine's Day is tied with Mother's Day as the second biggest flower-sending holiday, topped only by the holiday season**

-- The most popular flowers for Valentine's Day are red roses, followed by mixed flowers, followed by roses of different colors*

-- Garden Centers and Florist Shops provide the highest satisfaction scores among consumers purchasing flowers**

    *Society of American Florists
    **Price & Prince research commissioned by OASIS(R) Floral Products

    Image library: www.smithersoasis.com/valentine

SOURCE Smithers-Oasis North America