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What Color is Love? Continues Lifetime Movie Network's Ratings Success With Sunday, January 18, Premiere

LOS ANGELES, Jan. 20 /PRNewswire/ -- Lifetime Movie Network's (LMN) What Color is Love? averaged 1.6 million total viewers during its Sunday, January 18, premiere at 8:00 PM (ET/PT). This solid ratings performance drove What Color is Love? to rank as the third highest rated Lifetime Movie Network original film in its 10-year history among women 18-49 (1.1/451,393 viewers) and women 25-54 (1.2/ 462,669 viewers).

What Color is Love? joins other successful, record-breaking Lifetime Movie Network original productions among W18-49, namely the top two highest rated films, The Capture of the Green River Killer and Little Girl Lost: The Delimar Vera Story.

The premiere's delivery among W18-49 was 27 percent above the Network's average for originals and 13 percent above its average for W25-54. The ratings increased with each consecutive half-hour during the movie's two-hour presentation. In households, the film's performance was a strong 1.9 rating.

What Color is Love? is based on a true story about an interracial love affair that turns into a controversial custody battle. The original movie stars Doug Savant, Roger Cross and Jennifer Finnigan.

The next Lifetime Movie Network original film will be Taken in Broad Daylight, starring James Van Der Beek, which premieres Sunday, February 15, at 8:00 PM (ET/PT).

ABOUT LIFETIME

Lifetime Movie Network (LMN) is the #2 women's channel, behind only Lifetime Television. The Network, which just celebrated its 10th anniversary, is riding high, posting its highest-rated Third Quarter ever. LMN total day ratings among W18+ surpass Discovery, FX, TLC, Bravo, E!, Oxygen, WE, SoapNet and ABC Family. The August 2008 premiere of Little Girl Lost: The Delimar Vera Story became the second most-watched movie in the channel's history, following the April premiere of The Capture of the Green River Killer - the highest-rated movie in the history of Lifetime Movie Network.

Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

SOURCE Lifetime Movie Network