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Zeta Interactive Rings in New Year with White Paper Addressing Top 10 Email Marketing Resolutions

Leading interactive marketing agency issues whitepaper to help email marketers increase efficiency in '09; Webinar also available on-demand to public

NEW YORK, Jan. 15 /PRNewswire/ -- Zeta Interactive, a full-service, interactive marketing agency combining industry-leading management and best-of-breed proprietary technologies, today announced that it is offering access to its latest white paper, entitled 10 New Year's Resolutions for Email. A live webinar featuring this topic will also be held on Tuesday, January 20, at 1 pm ET.

The white paper and webinar are part of Zeta Interactive's monthly "What's Next" webinar series, developed by Zeta strategic analyst and former Jupiter analyst, Jared Blank. This month's installment focuses on email marketing strategies marketers can implement in order to increase relevance on their email efforts, improve efficiency and implement a more effective measurement process to evaluate ROI on their campaigns. Tactics addressed in the white paper and webinar include:

    --  How to make your emails more social, and engage customers through
        multi-channel email conversations
    --  How to implement more sophisticated measurement into email marketing
        campaigns
    --  How to successfully use subscriber re-engagement programs in email
        marketing campaigns in order to connect with non-responders on current
        email lists
    --  How marketers can limit unsubscribe rates in order to maintain their
        existing list of target recipients

"Given the environment, the demand for more efficient email marketing tactics, and a well-tested process on how to effectively measure these tactics, is at an all-time high in the digital marketing industry," said Al DiGuido, CEO of Zeta Interactive. "This month's white paper and webinar will provide marketers with counsel on how they can take 10 simple steps that will enable them to achieve maximum growth, retention, and ultimately, ROI, on their email campaigns."

Over the past year, Zeta Interactive has enjoyed steady growth and has expanded its client roster to more than 200 customers, and recently announced the signings of Fortune 1000 companies such as Century 21 and United Water. The company also increased its staff to more than 300 employees, and named more than a dozen industry veterans to lead its executive management team. Zeta Interactive also earned a spot on the 2008 Advertising Age Digital Agency Report, as one of the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.

To download the white paper and/or register for the webinar, please visit:

http://www.zetainteractive.com/webinars/09_Jan/email/email1_index.html

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services--from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. According to the 2008 Advertising Age Digital Agency Report, the company is currently ranked among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.

Zeta Interactive is a leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers--cost effectively and efficiently--by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered inNew York City, Zeta Interactive has more than 300 employees worldwide, including offices inNew York,Los Angeles,Dallas,Boise,Tampa as well asHyderabad, India. The company serves more than 200 clients currently, including such world-class companies as Time Inc. and Sony Electronics Inc. For more information please visit: .

SOURCE Zeta Interactive