Goodmail Systems to Host Webinar Discussing How Email Marketers Can Maximize ROI in 2009

MOUNTAIN VIEW, Calif., Jan. 14 /PRNewswire/ -- Goodmail Systems(R), creator of CertifiedEmail(TM), the industry's standard trusted class of email, announced today that industry luminary David Daniels, VP and Principal Analyst at Forrester Research, will be the featured speaker on a complimentary webinar the company is hosting titled "The ROI of Rendering," on January 28, 2009, at 1:00 PM EST. Mr. Daniels will reveal findings from new executive research and discuss key challenges for email marketers in 2009, ways in which email marketers can recoup their investment in image creation and content development, and what email marketers can do to generate, on average, 38% higher profit from their email campaigns.

Session Details:

    --  Speaker: David Daniels, VP and Principal Analyst at Forrester Research.
    --  What: Webinar Looking Ahead to Key Email Marketing Issues and Challenges
        in 2009
    --  When: January 28, 2009, at 1:00 PM EST
    --  Registration: www.goodmail.com

About David Daniels

David serves Direct Marketing professionals. He is a leading expert on email marketing, customer segmentation strategies, and marketing optimization tactics.

David came to Forrester through its acquisition of JupiterResearch, where he served as Vice President and Research Director of the company's successful operations and industries product grouping and authored and collaborated on market research that informed, evaluated, and accurately forecast the future of the broader online economy. David started his tenure at JupiterResearch in 2000 when he was brought in to launch the company's CRM research practice.

David previously held senior-level positions at Apple Computer, Urban Outfitters/Anthropologie, MicroWarehouse, and ProTeam, where he launched and/or oversaw the catalog and fledgling interactive efforts of these organizations throughout the 1990s. With more than 15 years of direct to consumer marketing experience, David is frequently the keynote speaker at industry events including the Email Evolution Conference and Email Insider Summit. He founded the Email Measurement Accuracy Coalition, which was absorbed by the Email Experience Council in 2008. David is an advisor to a variety of industry organizations including the DMA's eec, AOTA, and Mediapost's Email Insider Summit. He is co-author of the Wiley Publishing book Email Marketing, An Hour A Day with Jeanniey Mullen, which was published in November 2008.

About Goodmail Systems

Goodmail Systems makes CertifiedEmail(TM), the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported inNorth America andEurope by a wide network of email platforms and service providers.

SOURCE Goodmail Systems

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