Published:
First Come, First Served Process Sees Baidu.eu Win Baidu.tel
NEW YORK, January 13 /PRNewswire/ -- Telnic Limited
(http://www.telnic.org), the registry operator for the new .tel top level
domain (TLD), today confirmed that Baidu Europe (http://www.baidu.eu), the
Groningen-based automation and web design solutions organization, had secured
the rights to the baidu.tel domain name, having been the first to apply for
the domain name in the trademark protected Sunrise period. Telnic also urged
organizations to seriously consider applying for them during the Sunrise
period which closes on February 2nd 2009.
"A .tel address stands out. It's different, so it's easy to remember. Our
baidu.tel domain will be the contact point for all our current contact
information, including telephone, fax, address, VOIP/Skype, SMS, e-mail and
Instant Messaging information," explained Paulien Wiertsema, Marketing
Director at Baidu Europe. "Baidu Europe wants to take advantage of the IP
infrastructure and emerging VOIP to link various pieces of contact data to an
easy-to-remember name like baidu.tel. We also believe that the Baidu.tel
domain name generate advertising and sales revenue for us."
Justin Hayward, Communications Director at Telnic, added: "We're
delighted that Baidu Europe has secured a .tel domain for their business and
that they recognize the commercial benefits to this. Companies need to
understand that the .tel will have a global impact and can be accessed by any
device connected to the internet in any country, so trademark owners really
need to make sure they're going to be well placed with their brands in this
mobile-optimized contacts directory.
All Sunrise applications are assessed on a first come, first served basis
where there are multiple applications for the same trademark. Validation is
conducted by an independent validation agent, Deloitte. All applications need
to be submitted through an ICANN-accredited registrar. A list of
participating registrars can be found at
http://www.telnic.org/business-buy.html. Organizations with trademarks have
until February 2nd 2009 to protect them before Landrush begins on February
3rd 2009 when any individual or company can purchase any available .tel
domain.
About Telnic Limited
Founded in 2000, Telnic Limited is the UK-based Registry Operator and
Sponsoring Organization for the new .tel sponsored top level domain (sTLD).
For more information regarding the .tel domain or Telnic Limited, please
visit http://www.telnic.org. .tel will launch to trademark holders on
December 3, 2008 and everyone else on February 3, 2009.
SOURCE Telnic Limited
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