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Ford Selects INRIX to Power New Ford SYNC With Traffic, Directions and Information

Using integrated GPS technology, Ford SYNC with Traffic, Directions and Information connects consumers to personalized traffic reports, precise turn- by-turn directions, business search, news, sports and weather. INRIX has also developed and is hosting components of the Web site for Ford SYNC users at http://www.syncmyride.com, where users can input preferences such as routing destinations and alert requests to further personalize their Ford SYNC experience.

"In SYNC with Traffic, Directions and Information, we're bringing to life the vision for the ultimate in-car experience that integrates best-in-class technology into the vehicle in a useful way. The personalized traffic, directions, content and alerts that INRIX provides are critical to delivering on that vision," said Doug VanDagens, Director, Ford Connected Services Organization, Ford Motor Company. "We collaborated closely on the design and development of their connected services platform to meet Ford's requirements."

    INRIX Connected Services enhances the SYNC experience with:

    *  The introduction of the world's first 3rd Generation Routing Engine
       which uses both real-time and predictive traffic information to deliver
       true time-intelligent, traffic-influenced directions, taking the
       driving experience to a new level through smart routing and traffic
       congestion avoidance.
    *  The nation's broadest coverage and most accurate real-time traffic
       information leveraging the INRIX Traffic Fusion engine which
       intelligently blends real-time data from nearly a million GPS-enabled
       taxis, service vehicles, airport shuttle services and other commercial
       vehicles as well as consumer cellular GPS-based devices and traditional
       road sensor information.
    *  INRIX Total Fusion Traffic which provides speed information on more
       than 800,000 miles of roadways, including busy city streets and
       arterials, in addition to freeways and highways across the U.S.
    *  The new INRIX Alerting service which allows users to receive
       personalized traffic alerts delivered in the car via Web and voice-
       enabled user configuration.
    *  New location-aware, consumer-friendly access to traffic information,
       allowing SYNC users to get answers to questions such as "Traffic
       Ahead," "Fastest Route Home," and "Traffic Around Me," leveraging the
       new integrated GPS feature in new vehicles shipping with Ford SYNC.

"We are proud to partner with Ford to provide innovative solutions for the latest-generation of SYNC," commented Bryan Mistele, president and CEO of INRIX. "Ford is at the forefront of enabling two-way connectivity in the car and together with INRIX Connected Services, we will continue to ease commutes and improve the driving experience all over the country, one car at a time."

Ford SYNC owners will have access to a variety of features that leverage traffic and navigation in their everyday life. Via a simple button click, drivers will have instant voice access in SYNC-enabled cars to receive personalized location-relevant traffic information, traffic conditions along their most frequented routes and traffic-optimized directions along less familiar routes. Using the intuitive SYNC voice interface, a driver can get answers to questions like "what is traffic like between here andLas Vegas?" and "what is the fastest route to work right now?" On Syncmyride.com, Ford owners can also easily set up customized alerts for triggering real-time and predictive traffic reports sent via SMS messages to their phones.

"With SYNC, Ford is once again delivering a compelling technology breakthrough that showcases how auto OEMs can successfully differentiate to win in today's economy," said Phil Magney, vice president, automotive practice, iSuppli Corporation. "Tapping into SYNC's unique approach to two-way connectivity, INRIX adds tremendous value to the in-car experience for Ford with its industry-leading traffic and directions."

To enable the delivery of traffic speed maps on http://www.syncmyride.com and accurate driving directions, INRIX partnered with Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location based solutions (LBS).

About Ford SYNC with Traffic, Directions and Information

Ford SYNC with Traffic, Directions and Information will be available on most 2010 Ford,Lincoln and Mercury vehicles starting in Spring, 2009. New vehicle owners will receive a free three year subscription that features all SYNC driver services including traffic, directions and information in addition to the recently launched 911 Assist and Vehicle Health Report services.

About INRIX

INRIX(R) is the leading provider of accurate real-time, historical and predictive traffic information inNorth America andEurope, with 68 customers and industry partners including Ford, TomTom, TeleNav, Networks in Motion, MapQuest, Microsoft, Clear Channel Radio's Total Traffic Network, I-95 Corridor Coalition, Tele Atlas, deCarta, ITIS Holdings, Mio, Navigon, TCS, Telmap, ANWB, ARC Europe, and TNO. INRIX delivers the highest quality data and broadest coverage available for personal navigation, mapping, telematics and other location-based service applications in the car, online and on mobile devices.

INRIX Traffic Services leverage sophisticated statistical analysis techniques, originally developed by Microsoft Research, to aggregate and enhance traffic-related information from hundreds of public and private sources, including traditional road sensors and the company's unique network of nearly a million GPS-enabled vehicles and cellular probes. INRIX delivers traffic information today for over 120 markets inNorth America and via ARC Europe for 16 European countries. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit http://www.INRIX.com.

SYNC is a trademark of Ford Motor Company. INRIX is a registered trademark of INRIX, Inc.

SOURCE INRIX