Published:
Chrysler LLC Launches Nationwide Participation in Michigan Credit Union League's 'Invest in America' Program
AUBURN HILLS, Mich., Jan. 7 /PRNewswire/ -- Chrysler LLC announces the
nationwide expansion of its participation in the "Invest in America" credit
union loan partnership, which offers affordable financing and added vehicle
discounts to credit union members anywhere in the U.S. Organized by the
Michigan Credit Union League (MCUL), the program allows members who finance
the purchase or lease of a new vehicle through their credit union to receive a
"Credit Union Member Cash" discount of $500 or $1,000 on nearly all Chrysler,
Jeep(R) and Dodge vehicles. This discount is in addition to most existing cash
incentives that Chrysler offers on its vehicles.
"Chrysler joined the 'Invest in America' program in December as a pilot
initiative, and the result was a significant sales lift in the participating
states," said Steven Landry, Chrysler Executive Vice President of North
American Sales, Marketing and Mopar Parts and Service. "Financing is a
critical concern right now, and the program provides considerable value to our
credit union customers and the economy. We are glad that we are now able to
offer it nationally."
Approximately 8,000 credit unions, including the UAW Credit Unions, will
participate in the "Invest in America" program, allowing access to $80 billion
in auto loans. Nearly 90 million customers will be eligible to take advantage
of the discounts and low-cost financing. The program is scheduled to run
through June 30, 2009. To gain access to the discount, eligible credit union
members must finance their purchase or lease through their credit union.
"The 'Invest in America' partnership is very timely for domestic
automakers," said David Adams, president and CEO of the Michigan Credit Union
League and CUcorp. "The exclusive credit union member discounts, along with
credit union financing, creates a great opportunity for 90 million credit
union members nationwide to purchase a new vehicle. The traffic on the
lovemycreditunion.org Web site in four weeks has been overwhelming. Consumers
are looking for new vehicles and we hope with credit union credit available
they can now purchase those new cars and trucks."
Organized in 1934, the Michigan Credit Union League is a statewide trade
association representingMichigan credit unions. Based inLansing, the MCUL
offers credit unions assistance in the areas of regulatory compliance,
legislative advocacy, media advocacy and operational information. CUcorp is a
wholly-owned, for-profit subsidiary of the MCUL. For more information, visit
the www.mcul.org.
SOURCE Chrysler LLC
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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