Published:
MarChem Coated Fabrics Inc. Changes Name to Reflect New Business Focus
NEW HAVEN, Mo., Jan. 6 /PRNewswire/ -- MarChem Coated Fabrics Inc.,
manufacturer of marine and awning fabrics "Top Notch" and "Top Gun," has
changed its name to MarChem Custom Fabrics Incorporated, dba MarChem CFI. The
name change is effective immediately, and will be reflected in the company's
corporate and marketing communications. MarChem CFI is a subsidiary of DASH
Multi-Corp, located inMaryland Heights, Missouri.
The company changed its name in order to better reflect a new focus on
creating custom fabrics for its clients in the marine, awning, tent, outdoor
furniture and safety markets. Its standard and custom coatings meet or exceed
industry specifications for commercial, industrial and military use, and are
applied to a variety of natural and synthetic substrates.
"The name change is a function of the changing demands of the industry,"
explains Alan Prelutsky, Vice-President of Sales and Marketing for DASH
Multi-Corp. "The coated fabric industry, especially for marine and tent/awning
is trending toward more custom fabrics," says Prelutsky. "There's also a
secondary benefit," adds Prelutsky. "It's shorter and easier to remember."
The new name will be promoted in a forthcoming advertising campaign, and
in an updated website that allows for rapid custom fabric requests by
distributors, OEMs, cut-and-sew operations, and end-users.
Existing MarChem CFI product offerings of acrylic coated texturized
polyester will not be affected by the name change and will remain for sale as
is, including the product lines Top Gun, Topyssey, Odyssey III, Softouch,
Amerglo, Holiday, Aqua-Tite, Marsolv, and ParaSeal, as well as the
solution-dyed Top Notch.
Print-resolution (new) logo - download at:
http://www.illustratedman.com/marchem/newlogo
About MarChem CFI and DASH Multi-Corp
MarChem Custom Fabrics, Inc. (MarChem CFI) is a subsidiary of DASH
Multi-Corp, located inMaryland Heights, Missouri. Its plants treat, coat and
laminate fabrics and films for use in a wide range of industrial markets. Its
fabrics are made into covers, tops and enclosures for boats; awnings, and
other products. DASH Multi-Corp has 10 subsidiaries, including MarChem CFI,
with annual sales in excess of $150,000,000.
SOURCE MarChem Custom Fabrics, Inc.
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Copyright © 2009, NewsBlaze,
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