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Expectations of Middle Market Bankers During the Credit Crisis

MINNEAPOLIS, Jan. 6 /PRNewswire/ -- The credit crisis continues to shock the financial services industry and the treasury managers of middle market companies. A new report from Barlow Research Associates, Inc. (http://www.BarlowResearch.com) reveals the expectations held for bankers by middle market companies. High performing bankers will minimize credit surprises through proactive customer contact and communication that is focused, concise and reassuring.

This new In-Depth Report: What Middle Market Customers Expect from Their Banker During the Credit Crisis draws on 1,642 interviews collected during 4Q 2007-3Q 2008. It also draws on our October 2008 Voice of the Customer Middle Market Banking Web Conference, which discussed what types of information middle market companies felt they needed from their bank during these turbulent times. We spoke with eight panelists during an hour-long tele-focus group. The topics of discussion, summarized in this report, included what middle market companies know about their banks, how they developed that information and what they need to know going forward.

This report can be used strategically for planning and training purposes. A Banker's Checklist with suggested points of action is compiled at the beginning of the report. This Banker's Checklist can be separated from the report and distributed to team leaders and individual Relationship Managers.

    Deliverables:
    -- What Middle Market Customers Expect from Their Banker During the Credit
       Crisis In-Depth Report (PDF file format)
    -- Voice of the Customer Web Conference "What Middle Market Customers
       Expect from Their Banker During the Credit Crisis" (Web cast MP3
       recording, transcriptions and accompanying slides)


    For more information, go to
http://www.barlowresearch.com/viewrecord.lasso?-KeyValue=6888

If you have any questions about this In-Depth Report, please contact Sandy Croke (scroke@barlowresearch.com) at 763-253-1824 or John Barlow (jbarlow@barlowresearch.com) at 763-253-1812.

About Barlow Research Associates, Inc.

Barlow Research Associates, Inc. (BRAI) was founded in 1980 to provide research and consulting services to the banking industry in the U.S. and overseas. BRAI specializes in custom research, strategic consulting and syndicated research programs in small business, middle market and Internet banking. All three syndicated programs provide a continuous flow of market knowledge and competitive intelligence to member institutions. BRAI has a wide range of experience in many financial markets, and knows the questions to ask and the issues to probe. http://www.BarlowResearch.com

SOURCE Barlow Research Associates, Inc.

Tags: ,FIN,SVY,MN-Barlow-Research

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Expectations of Middle Market Bankers During the Credit Crisis