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Edens & Avant: Recreating Trenholm Plaza

COLUMBIA, S.C., Jan. 6 /PRNewswire/ -- Who says you can't turn back time? When Trenholm Plaza opened almost 50 years ago, shopping centers were well worn threads in the fabric of American culture. Neighbors talked business over coffee at the drugstore counter, daily trips to the grocery store yielded personal bonds between butchers and shoppers, and residents looked upon these retail hubs with a definitive sense of ownership.

Today, a redeveloped Trenholm Plaza evokes that same community feel. Edens & Avant began the redevelopment last summer with a vision to create a pedestrian-friendly, personalized environment that draws people in and returns the busy center to a place for the community that reflects the people who make up the community. From the new retailers to the elegant resting spots, the changes incorporate that vision.

"We had in mind a redevelopment that would return Trenholm Plaza to a central point of interaction and enjoyment for the neighborhood - something more than just a shopping destination," commented Lyle Darnall, VP-Development for Edens & Avant. "Shopping areas also should be places to get together with friends and family, whether that's dining outdoors, relaxing in the open areas, or meeting for a glass of wine."

Details of the redevelopment include new retailers such as Rosso Trattoria Italia, SOAK nail spa and Urban Nirvana Hair Salon, which appeal to the sophisticated customers in the area and compliment the high-quality retailers already at the center. New walkways, teak benches and lighting create a comfortable ambiance while a redesigned parking area and evening valet parking for restaurant goers provide added convenience. Approximately 90 new trees, large planters filled with seasonal flowers and a water feature contribute to the inviting atmosphere.

Mahogany, custom-made store fronts, a trellis leading to improved parking behind the center, and a 26-foot tall "green screen" are the focal points of the renovations. The trellis and screen soon will be covered with Confederate Jasmine, a flowering vine native toSouth Carolina.

"For the redevelopment, it was important to Edens & Avant to incorporate the unique artistry and excellent craftsmanship found inSouth Carolina. From many of the contractors to theCharleston light fixtures to the tree selection, the finished product is representative of the great resources we have in this state," continued Darnall.

Phase I introduces some new retailers to the market, while several popular tenants have relocated within the center. Highly anticipated Rosso offers foodies a cozy atmosphere and creative dishes by local restaurateur Kristian Niemi. SOAK, a nail spa unlike anything in the market, brings relaxing manicures and pedicures, with meticulous attention placed on customer service and sterilizing techniques. Award-winning Urban Nirvana is expanding by opening Urban Nirvana Hair Salon.

Folline Vision Centers, The UPS Store and Hooligan's are relocating to the larger building as part of the development. Phase II, scheduled to be complete in late 2009, will entail a complete overhaul of the smaller L-shaped building and will feature a unique retail mix.

    Trenholm Plaza Retailers
    Urban Nirvana
    Urban Nirvana Hair Salon - opening January 2009
    Starbucks
    The Original Pancake House
    The Fresh Market
    Michael's Jewelry
    SOAK - opened December 19
    Folline Vision Centers - now located in main building
    Rosso Trattoria Italia - opening January
    Books-a-Million
    Chico's
    La Bag Lady
    U.S. Postal Service
    Stein Mart
    Kitty's Hallmark
    Hooligan's - relocating to main building in February
    The UPS Store - open in current location, relocating to main building in
     early February
    Publix
    NBSC
    Bank of America
    Carolina First
    Hair Cuttery

About Edens & Avant

With 140 shopping centers in 14 East Coast states, Edens & Avant is one of the leading retail real estate companies in the nation. Founded and headquartered inColumbia, the Company's portfolio consists of neighborhood, lifestyle and power centers, with many located in infill locations in urban markets. Edens & Avant has regional headquarters inBoston,Washington, D.C., Atlanta andMiami. For additional information about the Company and its retail real estate portfolio, please visit www.edensandavant.com.

SOURCE Edens & Avant

Tags: ,RLT,REA,FAS,FIN,PDT,SC-Trenholm-Plaza

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Edens & Avant: Recreating Trenholm Plaza