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m-Wise Launches New Web and Mobile Microsite Development Kit for Mobile Content

New Product Supports Universal Record's Mobile Fan Clubs of Lil' Wayne, Akon, Pussycat Dolls and Soulja Boy

Mobile content technology vendor, m-Wise (OTCBB: MWIS) announces the commercial launch of its new web and mobile microsite development kit.

The new mobile content product consists of an easy to use software package that allows effortless configuration and setup of fully branded, ready to launch web and WAP microsites for promotion and selling of mobile digital content such as ringtones, graphics, video clips, full-tracks and games.

The web and WAP microsites support various channels, such as an on-deck mobile portal, via a mobile phone's web browser, a web portal, SMS communication, as well as MMS messaging, and it supports all major US carriers such as Sprint, T-Mobile, Verizon Wireless, AT&T, Alltel, Boost & Suncom.

The automated microsite solution provides a rich end user experience via web and WAP (mobile browsing) including: fast content discovery, free text content search, content navigation, built-in audio and video players for playback of music and video clips, three-steps content purchase wizard, content gifting, flexible promotions, landing pages, integrated infotainment services and various business models such as pay-per content, subscription plans, bundled content, loyalty plans, etc.

The microsite development kit further contains a designer's kit providing all the necessary instructions, templates and resources for graphic designers to simplify the generation of branded designs.

Using the new microsite development kit, m-Wise has successfully launched several mobile fan clubs for leading artist such as: Lil Wayne (www.cashmoneymobile.net), Cash Money/Universal Motown Records (UMRG); Akon (http://www.akonmobile.net/), UMRG; Soulja Boy (http://mobile.souljaboytellem.com/), Universal Music Group / Interscope Records; Pussycat Dolls (http://mobile.pcdmusic.com), Universal Music Group / Interscope Records; and more.

Asaf Lewin, m-Wise Chief Technological Officer, said: "The new microsite development kit has drastically simplified the process of setting up and launching new mobile fan clubs and mobile content storefronts, allowing us to deliver a quick time-to-market for the increasing demand of such services from our customers worldwide, including music labels, sport icons, Hollywood stars, content publishers and mobile carriers."

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile entertainment nd marketing industries, powering market leaders such as Thumbplay, Bertelsmann's Arvato Mobile and Universal Records. m-Wise is the developer of MOMA platform, the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, mobile marketing, advertising and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

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