Cobra Electronics Continues to Expand Bluetooth(R) Wireless Technology Offering

LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- Cobra Electronics (Nasdaq: COBR) announces continued success with incorporating Bluetooth(R) wireless technology into its ever evolving product lines. Cobra has integrated Bluetooth technology into everything from hands-free cell phone devices to marine products to CB radios.

"In each category where we adopt Bluetooth wireless technology, we see the added benefits of convenience and safety," said Tony Mirabelli, senior vice president of marketing and sales. "We are dedicated to furthering our Bluetooth-enabled product offerings and continuing to find new ways to improve communication for our customers."

The following products will be featured at the Cobra Electronics booth (Central Hall booth #13238) at the Consumer Electronics Show inLas Vegas, NV. Jan. 8-11, 2009.

CB Radio (29 WX NW BT) -- new!

The 29 WX NW BT builds on the success of the world's first-ever Bluetooth enabled CB radio, the 29 LTD BT from Cobra, with the addition of NightWatch(TM) electroluminescent illuminated front panel and access to seven NOAA weather channels and alerts. The 29 WX NW BT has a MSRP of $199.95 and will be available Spring 2009.

CB Radio (29 LTD BT)

The 29 LTD BT is the world's first-ever CB radio to offer Bluetooth wireless technology, providing drivers with yet another way to communicate safely and easily on the road. With Bluetooth technology, the 29 LTD BT allows drivers to pair their cellular phone with their CB radio so having phone conversations does not interfere with driving. A noise-canceling microphone allows calls to be heard over a noisy engine, and one-touch features make redialing, answering or terminating phone calls easier for the driver. The 29 LTD BT has a MSRP of $179.95 and is available now at travel centers nationwide.

Weather Proof Handset (BT 200) -- new!

The BT 200 is the loudest and clearest way to conduct cell phone calls while operating off-road vehicles, farm machinery, construction equipment or other noisy devices. With a design reminiscent of a CB radio handset, the BT 200 hooks to a vehicle with a supplied 12-volt cigarette lighter adapter. This simple 12-volt connection allows it to be carried from one vehicle to another. Cobra's MicroBlue(TM) technology pairs Bluetooth wireless technology with a unique microphone/speaker design, allowing the user to make and receive phone calls through the handset with all Bluetooth-compatible phones. Incoming call audio is routed through the speaker, and outgoing voice audio is relayed through the noise-canceling microphone. The BT 200 has a MSRP of $189.95 and will be available Spring 2009.

Marine Handset (MR F300 BT)

The MR F300 BT helps boaters communicate effortlessly in the noisy marine environment. The exclusive MicroBlue technology enables boaters to stow their cell phones safely below deck or in a safe, dry place while still allowing them to make and receive phones calls over the loudest engine and wind noise. Incoming call audio is routed through the speaker, and outgoing voice audio is relayed through the noise-canceling microphone. The marine handset is completely waterproof and rated submersible by JIS7 specifications. The MR F300 BT has a MSRP of $189.95 and is available now at marine retailers across the country and inEurope.

Bluetooth Noise-Canceling Headsets

Cobra offers two Bluetooth-enabled headsets. The Deluxe (over-the-head) Bluetooth headset is designed to reduce external sounds to create a safe, hands-free solution for users to communicate wirelessly. The Premium (in-the-ear) Bluetooth headset offers a stylish design, crystal clear in-ear speaker and one-touch operation. Both headsets are available through Aries Manufacturing. In addition to the headsets, Cobra also offers a Bluetooth Visor unit through Aries Manufacturing. The Visor unit has premium noise-canceling capabilities and heavy-duty design complete with metal clip and metal encased speaker for the most rugged of users. Visit http://www.cobrahandsfree.com for more information.

To learn more about all Cobra Bluetooth-enabled products, visit http://www.cobra.com/bluetooth.

About Cobra Electronics

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recently recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at http://www.cobra.com.

SOURCE Cobra Electronics

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