MyDealBook.com Announces New Name and Services, Now GreenPearl.com

Nation's Largest Interactive Commercial Real Estate Directory and Community Expands to Provide Members a One-Stop Shop for All Professional Needs

MyDealBook.com, the nation's largest interactive directory and community for commercial real estate professionals and organizations, is pleased to announce its new name, www.GreenPearl.com. The new site adds more content, targeted event and exhibition opportunities, and webinars, as well as two blogs featuring industry news and tips. GreenPearl.com will also be introducing an email-based alert system that allows members to respond to leads and opportunities as they happen.

"Our new name reflects our shift from being a purely online real estate network to a broader organization that emphasizes real-world events, an expanded marketplace and community features," said Ryan Slack, CEO of GreenPearl.com and, previously, founding CEO of www.PropertyShark.com. "Our vision for the Web site GreenPearl.com is to become the glue that connects the online and in-person interaction between commercial real estate professionals, as well as investors, working across the entire industry, enabling deal flow in these difficult times."

With more than 450,000 professionals and investors listed in its directory, GreenPearl.com helps commercial real estate players build cross-industry relationships and increases opportunities to interact. The vast membership base includes developers, lenders, brokers, investors, attorneys, architects, and more than 30 other types of industry players, including heavyweight companies such as CB Richard Ellis, Cushman & Wakefield and Jones Lang LaSalle. In addition, GreenPearl.com provides members a marketplace to discover and list properties, investment opportunities, service offerings, events, and jobs.

New www.GreenPearl.com features and services include:

--  Event management, promotion and ticket sales for real estate events.
--  Events including speed networking, panel discussions, topic-driven
    expositions, and targeted networking.
--  Directory of real estate investors, professionals, and organizations.
--  Marketplace of for-sale, for-lease, financing, and service listings.
--  Community features including photos, video and document sharing.
    

"As a single unifying marketplace, directory and community, GreenPearl.com is a one-stop shop to meet the marketing needs of the commercial real estate community. It is much more than social networking," said Nima Negahban, partner and chief technology officer of GreenPearl.com. "Our site bridges the gap between online and in-person communication and content to accelerate our members' businesses and productivity on and offline. No longer is 'online' a separate world from our in-person activities. We recognize this and enable members to meet in-person and then cement that relationship online or vice versa."

MyDealBook.com, GreenPearl.com's predecessor, experienced exponential growth in the third and fourth quarter of 2008: active website membership grew from 1,400 to 14,000; unique visitors to the site increased over 100 percent to 27,000 per month; and the total directory expanded from 350,000 to 450,000.

"The name GreenPearl.com was selected because the visual image of a green orb signifies the increasingly global real estate marketplace and the sustainability movement," said Mark Schacknies, head of product development for GreenPearl.com. "Green pearls are extremely rare in nature and fruitful relationships are very similar. Good business relationships are rare but worth the investment."

www.GreenPearl.com, formerly known as MyDealBook, is the country's largest online directory and community of people and organizations in the commercial real estate industry, with more than 450,000 industry players listed, including investors, developers, lenders, brokers, principals, attorneys, property owners, architects, and over 30 other real estate related professions. In addition, GreenPearl.com provides a marketplace to discover and list properties, investment opportunities, service offerings, events, and jobs. Headquartered in New York City, GreenPearl.com has members in nearly every city in the U.S. and is expanding to include cities across the globe.