Tough Times Call for Smart Automotive Marketing

RANCHO DOMINGUEZ, Calif., Jan. 5 /PRNewswire/ -- In an effort to provide manufacturers, dealers and automotive information websites with cost effective marketing tools in a tough economy, eVox Images today announced it has launched a new product called Signature Video. At significantly less cost than a full-scale custom video production, Signature Video is pre-produced by eVox and contains sleek interior and exterior video views of 2009 vehicles by make, model and trim - scenes that are designed to showcase the exciting and unique aspects of a vehicle's styling.

Signature Video is the newest way to showcase the beauty and curb appeal of today's leading automotive brands. These high-definition videos enhance the online automotive experience by engaging car buyers in the research process and stimulating deeper interest in specific makes and models. Signature Video can generate better-qualified leads that help sell cars at a fraction of the cost of traditional marketing. Signature Video is exclusive to and available only through eVox Images.

"Signature Video is an extremely affordable way to build website content, drive traffic, generate leads and sell cars," said Scott Shipley, Vice President and General Manager of eVox Images. "It brings a unique element to web presentations that have previously only been available through more costly broadcast advertisements. It's one of the most affordable ways for OEMs, dealers and information portals to market cars in a consistent and high-quality manner online."

The company says it has recently inked deals with a number of leading online marketing services companies and product portals that develop and host websites in various industries, including automotive.

As a partner to Signature Video, eVox says it has also launched Editorial Video, which showcases important interior and exterior features of a vehicle with detailed voiceover narration. This video overview offers consumers a look inside and out at their next vehicle purchase by highlighting vital product information and showcasing a collection of video imagery for 2009 model vehicles.

"Our clients understand the importance of quality online automotive content when it comes to car research and buying," said Shipley. "Signature Video showcases a vehicle's styling to generate additional interest among car buyers at a fraction of the cost of traditional advertising. Coupled with Editorial Video, it makes perfect sense to provide this content to the millions of consumers who visit online automotive websites each month."

Whereas Signature Video showcases a vehicle's styling with sleek video vignettes, Editorial Video is more information-driven, giving viewers narrated play-by-play of a car's significant features and options. Both are available exclusively through eVox.

About eVox

eVox Images, LLC, is a multimedia company specializing in providing marketers and advertisers with the highest quality vehicle images and videos available. eVox offers a combination of adaptable and customizable solutions that brings VisualVroom(TM) to the automotive marketing arena - supporting the sale of vehicle products in a visual way. The company's library contains more than 2.5 million image assets dating back ten model years. Its Automotive Image Library(TM) (AIL) consists of still and colorized pictures, 360-degree exterior spins and interior panoramas. The Automotive Video Library(TM) (AVL) consists of video clips, video spins, video editorials and the newly launched 'Signature Video' series that showcases a car's unique styling.

SOURCE eVox Images, LLC

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