Kevin Lyles Named President & COO of Club Marketing Services

BENTONVILLE, Ark., Dec. 31 /PRNewswire/ -- Kevin Lyles has been named President & Chief Operating Officer of Club Marketing Services, according to Dalton Lott, CEO. Lyles was previously Executive Vice President of Sales with the firm. His prior experience includes 17 years with theBentonville offices of ConAgra Foods. Long active in theBentonville community, Lyles is a past president of the Bentonville Tigers Football Booster club. He and his wife, Lorrel, have three sons. Lyles is a graduate of Abraham Baldwin Agricultural College, with a degree in Food Science.

Current CMS president Bob Mann will assume the new role of Vice Chairman for New Business Development. Dan Pickering, formerly Executive Vice President & COO, will become Vice Chairman, Strategic Planning.

About Club Marketing Services

With offices inBentonville, AR andDuncanville, TX, Club Marketing Services is a full service sales and marketing company totally focused on representing manufacturers who sell to Wal-Mart and Sam's Club. CMS also offers in-store and in-club merchandising services, with a field force calling on Wal-Mart and Sam's Club locations nationwide.

SOURCE Club Marketing Services