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PassAlong Networks Powers (RED)WIRE, Providing Back-End Platform and Innovative User Interface for New Digital Music Magazine by PRODUCT(RED)

PassAlong Networks today confirmed that it is powering (RED)WIRE, the new digital music magazine that went live with its first issue last week. PassAlong Networks was selected by PRODUCT(RED) to build and provide back-end support for the new digital magazine service, which changes the way people discover music while raising funds to provide people living with AIDS in Africa with life-saving medicine.

"(RED)WIRE changes the way people interact and discover music while saving lives," said Dave Jaworski, CEO of PassAlong Networks. "We are thrilled to be connected with PRODUCT(RED) and bring this revolutionary new digital media service to market. PassAlong's broad portfolio of business-to-business digital media technologies and our ability to deliver innovative custom solutions enabled the creation of a sophisticated, differentiated user experience worthy of the incredible (RED) brand."

PassAlong is powering the new (RED)WIRE service and providing all back-end support using the company's existing infrastructure as well as key technologies from Adobe and Akamai Technologies, Inc. The (RED)WIRE service was built on Adobe® AIR(TM) software and it leverages Akamai's Media Delivery and Stream OS® solutions. PassAlong can efficiently manage and deliver (RED)WIRE's dynamic, rich media content in the Adobe Flash® format to desktops worldwide via the AIR application.

For more information about (RED)WIRE check out http://www.redwire.com.

About PassAlong Networks

PassAlong Networks, a (RED)WIRE(TM) partner, works with partners like Akamai Technologies, Inc. to empower artists and fans by enhancing the Connected Consumer(TM) ecosystem. PassAlong's suite of services includes StoreBlocks(TM), OnTour®, freedomMP3(TM), Rostr(TM) and Speakerheart(TM), with current initiatives ranging from advertising premium incentive programs, ad-supported revenue models, variable-pricing programs, in-car music downloads, mobile devices, media place-shifting and device-shifting, digital video libraries and social networks. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com.

OnTour, StoreBlocks, Rostr, freedomMP3, PassAlong, Connected Consumer, Passing-and-Points and Speakerheart are trademarks of PassAlong Networks.

All other brands are trademarks of their respective owners.