Freeman and BDMetrics Launch EventMatch(SM)

MIAMI BEACH, Fla., Dec. 9 /PRNewswire/ -- Freeman and BDMetrics have announced the launch of EventMatch(SM), a suite of event-centric media products designed to extend the marketing value of live, face-to-face expositions before, during, and after the event. EventMatch is the first proprietary jointly-produced product as a result of the partnership agreement formed between the two companies in February of this year.

"Exposition show organizers are looking for new ways to integrate the unique benefits of face-to-face marketing with the many opportunities presented through online digital media channels," said Darren Temple, senior vice president, sales administration at Freeman. "With EventMatch, we can help our customers engage their communities year-round-not just during their shows. Freeman is very pleased to add this digital solution to our portfolio of strategic, creative and logistics services."

"EventMatch will provide exposition attendees with an easy-to-use vehicle to make their attendance at a face-to-face event more productive and individualized to their specific interests," commented Mollie Spilman, president of BDMetrics. "At the same time, it will enable exhibiting companies to develop a more meaningful and ongoing relationship with interested buyers of their products and services."

How EventMatch Works

EventMatch is a suite of digital media tools made available to show organizers, who in turn provide digital media services through their event's existing Web site to connect buyers with sellers before, during and after the show. When an exhibitor leases space at the event, they complete a detailed profile of their products, services, what new items they will be featuring at the event, etc. which becomes part of the overall database EventMatch will use to activate its functions. When an attendee registers for the event, they use EventMatch to search the show for their individual interests, types of products and services they need, as well as other pertinent solutions.

Main functional elements provided through EventMatch include: Search, Matching, Planning and Measurement.

-- The Search tool enables an attendee to search for exactly what interests them, via its custom built, exposition-specific vertical search engine. The event Web site will also contain more exhibitor-based content, such as product information, solutions, press releases to announce what will be new at the event and can even include video content.

-- The Matching tool then allows attendees and exhibitors to "find each other" in advance and to make appointments at the event based on mutual interests and profiles.

-- The Planning tool will enable an attendee to create their own custom show site agenda before arriving at the live event.

-- The Measurement tool will provide instant metrics for exhibitors and show organizers to measure their success from the exposition.

-- EventMatch also has a Mobile Search feature and an on-site mapping solution to let attendees navigate the show floor more easily using their smart phone once they arrive at the event.

EventMatch product details

EventMatch was developed jointly by Freeman and BDMetrics, the leading digital media provider for online event solutions. It is distributed exclusively by Freeman, and is available to Freeman's current clients as well as non-Freeman exposition show organizers.

EventMatch is designed for events of all sizes, and is easy to integrate with the event organizer's existing Web site presence.

"Our goal with this first new joint product was to make online digital services available to all show organizers, in an easy and cost-effective format," continued Temple. "Through our ongoing partnership, we continue to work with BDMetrics on additional new products that will elevate an event's value to all who participate in the face-to-face world."

Demonstrations of EventMatch will be available at Freeman's booth #1019 on December 10 during the IAEE Expo! Expo! inMiami Beach. Show organizers can contact their Freeman account representative for specific details. For media and general product inquiries, contact Greg Colandrea, director of product solutions for Freeman, either in the Freeman booth, or at 469-667-9137.

    To access the EventMatch microsite visit:
http://www.freemanco.com/eventMatch/index.htm

About Freeman

Freeman is the world's leading provider of integrated services for face-to-face marketing events, including expositions, conventions, corporate events, and exhibits. The company is headquartered inDallas, Texas and has offices in 41 cities acrossNorth America. In 2007, Freeman produced over 3,900 expositions, including 103 of the largest 200 U.S. trade shows, and over 10,000 other events worldwide. Founded in 1927, the company remains privately held by the Freeman family as well as the full-time employee owners through an Employee Stock Ownership Plan (ESOP). For more information, visit http://www.freemanco.com.

About BDMetrics

Baltimore-based BDMetrics is the creator of You-Based(TM) personalization technology for leading tradeshows and associations. This personalization technology customizes the entire event around the unique needs and interests of all participants and extends business relationships and interaction 365 days a year. The technology drives attendance, increases exhibitor participation, facilitates relevant business relationships and ensures positive constituent ROI. BDMetrics partners with leading tradeshow stakeholders to redefine and elevate the value of the face-to-face business experience and converts their communities into commerce. For more information, visit http://www.bdmetrics.com.

High resolution digital image available upon request: barbara@hopkinspr.com

SOURCE Freeman

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