Cygnus Custom Marketing Honored by Custom Publishing Council with Pearl Award for Best Overall Web Design

In today's competitive marketplace, sales and growth depend on customer loyalty as well as providing a strong product or service," says Cygnus Publishing Vice President Dave Davel. "To accomplish this, customers need to know their needs are being met, the company they do business with is committed to their success and products are being developed by the company that provides cost-effective solutions in an increasingly challenging financial environment."

Cygnus Custom Marketing has developed the business-to-business industry's most creative and effective integrated marketing programs for small business owners and Fortune 500 companies. Single-sponsored magazines, webcasts, podcasts, direct mail and email marketing are just a few of the ways Cygnus Custom Marketing clients are reaching their customers.

"Competition is fierce and every industry requires different tactics and strategies to reach the busy B2B customer," adds Cygnus Custom Marketing Vice President Steve Davidson. "We create web portals that are enhanced with interactivity to keep the customer interested and focused. Text marketing with exclusive landing pages, blogs, forums, polls, guest columnists, email newsletters, video and podcasts hosted on high traffic areas like iTunes not only saturate the marketplace with a clear, concise message, they lift and strengthen brands."

The Pearl Awards honor the best in design, digital, editorial and strategic initiatives for B2B and consumer custom publications. This year's 614 entries were up from 570 in 2007, and represent 70 companies in six countries. Pearl Award judges included key marketing academics, journalists, designers, corporate strategists and publishers.

The Custom Publishing Council (CPC) is the leading association for the custom publishing industry inNorth America. Focused on promoting the growth and vitality of this dynamic marketing discipline, the CPC participates in research about the effectiveness of custom publishing and provides marketers, the media, and other interested parties with information about industry news, data and trends.

Cygnus Custom Marketing has been helping B2B market leaders and their distribution organizations connect with their customers and prospects with relevant, credible and persuasive communications for more than 40 years.

Cygnus Custom Marketing is a division of Cygnus Business Media, an internationally-recognized business-to-business media company with a diverse portfolio of products reaching more than 5 million professionals annually. Cygnus Publishing, which includes print, interactive and custom marketing services, and Cygnus Expositions, provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's products help you enhance brand identity, generate sales leads, build product awareness, generate sales and strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit http://www.cygnusb2b.com.

SOURCE Cygnus Custom Marketing

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