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Santa Fe Cattle Co. Steakhouse Restaurant Opening in Enterprise, Alabama, December 8, 2008

Enterprise, AL Is the 8th New Store for Santa Fe in 2008

The popular and rapidly growing Santa Fe Cattle Co. (PINKSHEETS: SFHD) roadhouse style steak restaurant chain will officially open the doors to its 27th location at 4:00 p.m. in Enterprise, Alabama, on Monday, December 8th. The opening marks the 8th new unit the company has opened in 2008. Santa Fe Cattle Co. brings Enterprise residents the opportunity to experience simply awesome food in a very distinctive down-home casual atmosphere at a reasonable price. The new store is part of publicly traded parent company Santa Fe Holding Company's plan to expand the chain by nine locations in 2008, with an additional 12 stores slated for 2009.

"The Enterprise, Alabama location is a perfect fit for us. The citizens have been tremendous, the local government officials were a pleasure to work with and we look forward to becoming a part of this great community and serving up some of the finest steaks around," states Santa Fe Cattle Co. President John Davis.

The Enterprise location continues to complement Santa Fe's Alabama presence. Within 50 miles of its Troy, Alabama location which opened in February of 2008, this creates an opportunity to serve the area more efficiently.

Construction began in June of 2008 on this Santa Fe Cattle Co. located at 6011 Boll Weevil Circle, Enterprise, AL. It features the company's newly developed design; with space to seat 187 guests in a 5947 square foot layout. The family-friendly restaurant chain currently operates in seven states, including locations in Troy and Auburn, AL. Flourishing in spite of the troubled economy, the company's strong sales and revenue growth have established Santa Fe as one of the fastest growing concepts in the restaurant industry, with 57% revenue growth in 2007. The company is projecting a revenue increase of over 60% for 2008.

About Santa Fe Holding Co.

Publicly traded Santa Fe Holding Company (PINKSHEETS: SFHD) of Brentwood, Tenn., operates Santa Fe Cattle Co., one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains. Started in 1996, it provides customers with a unique blend of perfectly aged USDA Choice steaks, ribs, fajitas, Texas Hill Country-influenced homemade sauces and dressings, and mouth-watering Chuck Wagon favorites developed exclusively for the company. Each restaurant's distinctive signature decor includes a Big Ass Fan, which can be seen on their website at www.bigassfans.com. This unique atmosphere creates a fun, nostalgic, down-home, family-oriented atmosphere reminiscent of the Old West with simply awesome food, amazingly friendly service -- all at a reasonable price. For more information, visit: www.santafecattle.com.

Safe Harbor

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, availability and cost of materials and labor and suitable real estate locations, and other risk factors.

To receive email updates on Santa Fe Holding Co. financials, news and events, please send an email with your first and last name, phone number, firm name and the subject: "SFHD email update request" to Paul@coreconsultinggroup.com.


Tags: ,Agriculture:Livestock, Food and Beverage:Beverages, FoodandBeverage:Dairy, FoodandBeverage:Food, FoodandBeverage:Ingredients, FoodandBeverage:PackagingandProcessing, FoodandBeverage:Retailers, TravelandHospitality:Restaurants, ,INTHPINK,INTHPINK,INTHPINK,,ENTERPRISE, AL and NASHVILLE, TN

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