Amobee Media Systems Receives Award for Most Promising Start-up of 2008/2009

Presented at the 12th Annual Journey Conference of Globes and Ernst & Young in Tel Aviv, Israel

Amobee Media Systems, the world leader in advertising solutions for mobile operators, has been selected by Israel's leading publisher Globes and Ernst & Young Israel as the most promising start-up of 2008/2009. This prestigious award was announced at the 12th Annual Journey Conference. Globes, which publishes the annual high-tech magazine Blogs, picked ten promising start-ups as finalists and the ten entrepreneurs whose influence is expected to continue through 2009.

The 12th Annual Conference for Venture Capitalists and Entrepreneurs of Emerging Growth Companies, also known as the Journey, was attended by more than 2,000 industry leaders. The Journey serves as a meeting place for leaders of the high-tech, healthcare and venture capital industries in Israel. Amobee Media Systems was selected as the leading start-up in Israel among all categories and industries.

Bruce Golden, one of Amobee's lead investors and a partner at Accel Partners, said, "We believe that the iPhone, and other similar class devices, will trigger an explosion in demand for mobile content. Mobile operators have a gigantic opportunity to capitalize on this growing demand for rich media content, but they need a way to monetize it. Amobee provides that crucial monetization capability, which is why it is considered strategic to the mobile operators."

"I am incredibly pleased to receive this coveted award," said Zohar Levkovitz, CEO and Co-Founder of Amobee Media Systems. "It is a true testament to the drive and focus of our team over the last two years. I would like to thank Globes and Ernst & Young for this award, and, more importantly, the Amobee team, which has been delivering on our commitment to create a new ad-based mobile ecosystem."

About Amobee Media Systems

Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers "get more for less." The company enjoys strategic investments from key mobile ecosystem players: Cisco, Motorola, Telefonica and Vodafone, as well as financial backing from some of the biggest names in venture capital: Accel Partners, Globespan and Sequoia Capital.