Published: November 20, 2008
UPDATE: McDonald's Southern California General Manager Returns to the Counter to Raise Funds and Awareness for World Children's Day(TM)
LOS ANGELES, Nov. 20 /PRNewswire/ -- Today, Steve Norby, the recently
appointed vice president and general manager of McDonald's Southern California
Region, is returning to his roots to raise awareness for World Children's Day,
a global fundraiser to benefit Ronald McDonald House Charities(R) (RMHC). The
McDonald's veteran is trading his office for a post behind a McDonald's
counter serving as a crewmember, the position that began his career over 20
years ago. Over 50 McDonald's Southern California Regional Staff members will
be joining Norby to promote awareness of the global fundraiser at various
McDonald's restaurants in the Southland area by greeting guests and selling
colorful, paper hands for $1, with proceeds going to support RMHC.
"It is important that McDonald's not only support Ronald McDonald House
Charities financially, but we should also make it a priority to donate our
time," said Steve Norby, vice president and general manager of McDonald's
Southern California Region. "By doing this, we can encourage others to
participate and help make a difference in a child's life."
In addition, throughout the U.S., participating McDonald's restaurants
will donate $1 from the sale of every Breakfast Extra Value Meal(R) or Beef
Sandwich Extra Value Meal(R) sold on November 20 to RMHC. InSouthern
California, funds will benefit the local chapter of RMHC.
Since its inception in 2002, World Children's Day takes place every
November in more than 100 countries. To date, McDonald's and its customers
from around the world have raised more than $100 million for RMHC and other
children's causes on World Children's Day.
Social responsibility has been a fundamental part of McDonald's business
for more than 50 years. From aiding in disaster relief efforts, to fostering
career development and opportunity, to committing to top environmental
standards and animal welfare practices, McDonald's actions are grounded in
founder Ray Kroc's heritage of giving back to the local communities McDonald's
serves. Since the Charity's inception in 1974, McDonald's has supported RMHC
and its mission to improve the health and well being of children around the
world. World Children's Day is McDonald's largest annual fundraiser for RMHC,
and an important day to call attention to the needs of children.
For more than 30 years, the local chapter of RMHC, Ronald McDonald House
Charities ofSouthern California, has been committed to providing comfort,
care and support to children and families inSouthern California. RMHCSC is
dedicated to creating a community where children and their families embrace
life and healing with a sense of hope, enthusiasm, courage and joy. RMHCSC
operates four Ronald McDonald Houses, Camp Ronald McDonald for Good Times, two
Ronald McDonald Family Rooms, and four scholarship programs. The Ronald
McDonald Houses -- located inLoma Linda,Los Angeles,Orange andPasadena,
with one on the way inLong Beach -- provide shelter, support and comfort for
families of children receiving treatment at nearby medical facilities. Camp
Ronald McDonald for Good Times provides free sleep-away camp experiences for
kids with cancer and their families. The Ronald McDonald Family Rooms,
located in Children's Hospital ofOrange County inOrange andMission Viejo,
provide the comfort and care of a Ronald McDonald House to a hospital setting.
The four scholarship programs have awarded more than $3 million in college
scholarships to deserving high school seniors since 1990.
Contact: Nathalie Lencsak/Monica Pallan
Porter Novelli
310/444-7000
Nathalie.lencsak@porternovelli.com
Monica.pallan@porternovelli.com
SOURCE Ronald McDonald House Charities ofSouthern California
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