Published:
Lifeway Foods Announces New West Coast Distribution
MORTON GROVE, Ill., Nov. 20 /PRNewswire-FirstCall/ -- Lifeway Foods, Inc.,
(Nasdaq: LWAY), makers of a nutritious, probiotic dairy beverage called kefir,
announced today new distribution of its ProBugs(TM) Organic Kefir in the
northernCalifornia region through Costco. ProBugs(TM) Organic Kefir, which
is geared towards children, comes in a patented no-spill pouch and will be
sold in a twelve unit multi-pack consisting of kid friendly flavors, Orange
Creamy Crawler(TM) and Goo Berry Pie(TM). Shipments will begin in the third
week of December 2008.
Julie Smolyansky, CEO commented, "This is a great opportunity for us to
further expand a relatively new line of our Kefir products. ProBugs(TM) has
been one of the most successful product launches in our company's history, and
we are excited to bring this product to a previously untapped market for
families looking for value during difficult economic times. This has been one
of our main focuses for the second half of 2008 and 2009."
About Lifeway Foods
Lifeway, recently named Fortune Small Business' 49th Fastest Growing Small
Business, is America's leading supplier of the cultured dairy product known as
kefir. Lifeway Kefir is a dairy beverage that contains Lifeway's exclusive
10 Live and Active probiotic cultures. While most regular yogurt only contains
two or three of these "friendly" cultures, Lifeway kefir products offer more
nutritional benefits. Lifeway offers 12 different flavors of its Kefir
beverage, Organic Kefir and SoyTreat (a soy based kefir). Lifeway recently
introduced a series of innovative new products such as pomegranate kefir,
Greek-style kefir, a children's line of organic kefir products called
ProBugs (TM) in a no-spill pouch in kid-friendly flavors like Orange Creamy
Crawler and Sublime Slime Lime, and a line of organic whole milk kefir.
Lifeway also produces a line of products marketed in US Hispanic communities,
called La Fruta, Drinkable Yogurt (yogurt drinks distinct from kefir). In
addition to its line of Kefir products, the company produces a variety of
cheese products and recently introduced a line of organic pudding called It's
Pudding!
Live conference calls will now be on an annual basis to discuss fiscal
full year results. For more information, contact Lifeway Foods, Inc. at
(847) 967-1010 or e-mail at info@lifeway.net and visit
http://www.lifeway.net .
This news release contains forward-looking statements. Investors are
cautioned that actual results may differ materially from such forward-looking
statements. Forward-looking statements involve risks and uncertainties
including, but not limited to, competitive pressures and other important
factors detailed in the Company's reports filed with the Securities and
Exchange Commission.
SOURCE Lifeway Foods, Inc.
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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