1Cast Hires Veteran of msnbc.com and Xbox.com as Vice President, Technology

"Travis' background in building, growing and supporting a very large audience around the video-rich environment at the msnbc.com family of web properties is uniquely suited to helping 1Cast build and enrich our user environment," said Anthony Bontrager, President, 1Cast. "We're thrilled to have Travis on board as we rapidly move toward the commercial availability of our product."

During his five year tenure at msnbc.com, McElfresh was responsible for leading all aspects of product development during an era of record-breaking revenue growth and cost control. Prior to msnbc.com, McElfresh led a web application platform team for the Xbox Marketing and Product Groups (including Xbox Live) that served 5 million unique users per month and 90 million pages per month. Before that, McElfresh held product management, program management and technical management positions at Microsoft, OneSoft, Ameriteach and the University of Wyoming. McElfresh holds a Bachelor of Arts in Geology from Whitman College and a PhD (ABD) from the University of Wyoming.

1Cast is the world's first personalized, on-demand newscast service in official partnership with leading broadcast news channels. Through agreements with leading news broadcasters and programmers, 1Cast gathers fully licensed, real-time news content from around the world and creates personalized video-clip playlists or "Micro-Casts" on specific topics selected by users. These Micro-Casts can be viewed on either the desktop or smartphone, or by using the 1Cast widget embedded into a user's favorite social networking site or posted to their personal blog.

1Cast launched in private beta today. Interested parties can sign up for 1Cast at http://www.1cast.com.

About 1Cast

Ushering in a new era in broadcast television news, 1Cast is the world's first online and mobile broadcast news and information delivery platform that atomizes professionally produced, perishable news content and delivers it in a personally relevant, micro-cast format. Cable and broadcast news networks worldwide use 1Cast to monetize their daily news programming, reach new audiences and add additional revenue streams. 1Cast is backed by Eagle River Holdings, LLC. For more information, visit http://www.1cast.com.

SOURCE 1Cast

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