Published:
1Cast Hires Veteran of msnbc.com and Xbox.com as Vice President, Technology
KIRKLAND, Wash., Nov. 19 /PRNewswire/ -- 1Cast announced today that it has
hired Travis McElfresh as Vice President, Technology. McElfresh joins 1Cast
from msnbc.com, where he oversaw product development, software architecture,
engineering and web operations for msnbc.com, NBCSports.com, NightlyNews.com
and TodayShow.com. According to Nielson Online, msnbc.com alone attracted
more than 43 million unique visitors in September 2008.
"Travis' background in building, growing and supporting a very large
audience around the video-rich environment at the msnbc.com family of web
properties is uniquely suited to helping 1Cast build and enrich our user
environment," said Anthony Bontrager, President, 1Cast. "We're thrilled to
have Travis on board as we rapidly move toward the commercial availability of
our product."
During his five year tenure at msnbc.com, McElfresh was responsible for
leading all aspects of product development during an era of record-breaking
revenue growth and cost control. Prior to msnbc.com, McElfresh led a web
application platform team for the Xbox Marketing and Product Groups (including
Xbox Live) that served 5 million unique users per month and 90 million pages
per month. Before that, McElfresh held product management, program management
and technical management positions at Microsoft, OneSoft, Ameriteach and the
University of Wyoming. McElfresh holds a Bachelor of Arts in Geology from
Whitman College and a PhD (ABD) from the University of Wyoming.
1Cast is the world's first personalized, on-demand newscast service in
official partnership with leading broadcast news channels. Through agreements
with leading news broadcasters and programmers, 1Cast gathers fully licensed,
real-time news content from around the world and creates personalized
video-clip playlists or "Micro-Casts" on specific topics selected by users.
These Micro-Casts can be viewed on either the desktop or smartphone, or by
using the 1Cast widget embedded into a user's favorite social networking site
or posted to their personal blog.
1Cast launched in private beta today. Interested parties can sign up for
1Cast at http://www.1cast.com.
About 1Cast
Ushering in a new era in broadcast television news, 1Cast is the world's
first online and mobile broadcast news and information delivery platform that
atomizes professionally produced, perishable news content and delivers it in a
personally relevant, micro-cast format. Cable and broadcast news networks
worldwide use 1Cast to monetize their daily news programming, reach new
audiences and add additional revenue streams. 1Cast is backed by Eagle River
Holdings, LLC. For more information, visit http://www.1cast.com.
SOURCE 1Cast
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