Stevia Extract In The Raw(TM) is a Natural Choice for Sugar Substitute Consumers

(Photo: http://www.newscom.com/cgi-bin/prnh/20081119/CLW020 )

Relatively new to American consumers, stevia extract is derived from the leafy green foliage of the stevia plant, native toSouth America, and used indigenously as a sweetener for over 400 years. It has also been vastly popular inJapan for over 30 years and commands just over 40% of the sugar substitute market there. What's different now is the new extract is 99% pure, meaning the previous licorice like aftertaste associated with its predecessors has all but been eliminated. All that's left is the natural sweetness of the Stevia leaf without any calories. And unlike its competitors, Stevia In The Raw doesn't add other sweeteners such as erythritol (a sugar alcohol) and isomaltulose (a simple sugar).

"Stevia Extract In The Raw is only the second addition to what we hope will be a growing "In The Raw" family of products," explains Jeff Eisenstadt, President and CEO of Cumberland Packing Corp. "Like our Sugar In The Raw flagship brand did 20 years ago, Stevia In The Raw is breaking new ground in the natural foods market as a cutting edge, 100% natural sweetener. Our "In The Raw" customers can now enjoy two of the best natural sweeteners on the market."

Jeff continues, "We're using the term "Get Raw" to describe a new state of mind already very prevalent with our customer base. "Getting Raw" means getting natural -- getting back to basics and doing the right thing for your body, the environment and the people around you. It's a powerful idea that we hope to incorporate with charitable programs that will make a difference in this regard."

For now, Stevia Extract In The Raw will simply carry on its family tradition as a great, all-natural, high quality sweetener brand. Stevia Extract In The Raw is available at national grocery store chains at the lowest price of any national brand. It can also be bought directly, online. To learn more about the product, and to find great new calorie-cutting recipes, visit http://www.steviaextractintheraw.com .

About Cumberland Packing Corp.

Headquartered inBrooklyn, New York, Cumberland Packing Corp. is the producer of Stevia Extract In The Raw all-natural zero calorie calorie sweetener. Cumberland Packing Corp. also produces Sugar In The Raw natural cane turbinado sugar, which is grown and cut exclusively inMaui, Hawaii. All Cumberland Packing Corp. products are available for sale online at http://www.sweetnlowbrandsgeneralstore.com .

SOURCE Cumberland Packing Corp.

Copyright © 2009, PRNewswire
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Copyright © 2009, NewsBlaze, Daily News

Tags: ,FOD,SUP,REA,PDT,NY-Cumberl and -Packing

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