Online Food Destination www.COOKSTR.com Launches

NEW YORK, Nov. 19 /PRNewswire/ -- COOKSTR.COM, an online food destination, launched A PUBLIC BETA SITE on November 18, 2008. For the first time ever, home cooks and food lovers will be able to find thousands of their favorite cookbook recipes all in one place. In a unique partnership with many of the best cookbook publishers, COOKSTR.COM is home to recipes from a broad collection of popular cookbooks featuring many of the most loved and respected cookbook authors and chefs, including James Beard, Jamie Oliver, Nigella Lawson, Mario Batali, Christopher Idone, Lidia Bastianich, Jacques Pepin, Joan Nathan, and dozens more.

COOKSTR.COM is driven by the simple principle that good food is for everyone. Founded by a team of seasoned culinary professionals, the core values for COOKSTR.COM are that good food starts with good ingredients, and that eating responsibly and deliciously is within everyone's grasp. The best recipes in the world come from cookbooks, and COOKSTR.COM's extensive database of recipes includes a wide variety of dishes that are quick, inexpensive, and easy - truly making COOKSTR.COM a site for all people who cook, regardless of skill level.

Key highlights of Cookstr.com include:

    --  High-quality recipes from trusted cookbooks - partnerships with
        reputable cookbook publishers to provide thousands of vetted recipes by
        notable cookbook authors and chefs.
    --  Superior proprietary search - all recipes have been reviewed and
        meticulously tagged by a team of culinary professionals; guaranteed to
        find the recipes you are looking for.
    --  Chef page - features chefs with their recipes, interesting facts, a
        selection of their cookbooks, and even a list of their restaurants with
        links.

"The recipes on COOKSTR.COM are gems from the world's most acclaimed cookbooks," said Will Schwalbe, founder and CEO. "And rather than making you sort through search results that aren't quite the recipes you were hoping for, COOKSTR.COM helps you find the exact recipe you want whether it's for a special occasion, a special ingredient, or just an everyday family dinner. We hope to introduce people to recipes, cooks, chefs and cookbooks they might otherwise never have found."

POWERFUL SEARCH

COOKSTR.COM's team of culinary professionals have personally reviewed each recipe and tagged them with a selection of 200 relevant search terms. COOKSTR.COM allows home chefs to look for recipes based on cooking method (roast or grill?), ingredients (chicken or corn?), mood (adventurous or stressed?), texture (creamy or crunchy?), number of ingredients (5 or less?), prep time, whether it's kid friendly or can be made ahead, and tons of other culinary qualifiers. "We've thought about each recipe from all the angles a home cook might think about cooking," says Editor in Chief and Chief Marketing Officer Katie Workman. "Our goal is that the search results will provide a satisfying and inspiring selection of recipes that are right on target for you. Your creme brulee might be revered in seven states, or you may need help hard-boiling an egg - either way, we've got recipes for you."

INFORMATIVE CHEF AND RECIPE PAGES

Each cookbook author and chef featured on COOKSTR.COM has his or her own COOKSTR.COM "Chef Page." And every time a recipe comes up in search, you can see what cookbook it came from - and order that book on the spot.

COMING SOON, AFTER LAUNCH

Soon after the beta launch, COOKSTR.COM will include community features such as forums and comment areas - plus users will be able to save their favorite recipes and group them into menus which they can share with other users. COOKSTR.COM will also introduce unified shopping lists that can be saved and updated.

Never before has there been this kind of access to so many trusted recipes from beloved cookbooks. With more and more people cooking at home, COOKSTR.COM is the ultimate recipe source for home chefs everywhere.

SOURCE COOKSTR.COM

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Copyright © 2009, NewsBlaze, Daily News

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