Published:
CCID Consulting Analyzes China's Projector Market in 2008Q3
BEIJING, Nov. 19 /PRNewswire/ -- CCID Consulting,China's leading research,
consulting and IT outsourcing service provider, and the first Chinese
consulting firm listed inHong Kong (Hong Kong Stock Exchange: HK08235),
recently released its article onChina's projector market in 2008Q3.
CCID Consulting's data shows that the sales volume ofChina's projectors
in 2008Q3 reached 251,500 sets, sales revenue reaches 3.216 billion Yuan. The
competition pattern is relatively stable. Based on excellent market
performance, SANYO had the most rapid growth.
Figure 1: Brand Structure of China's Projector Market, 2008Q2-2008Q3
http://www.ccidconsulting.com/en_upload/13957.jpg
Source: CCID Consulting, Oct. 2008
Affected by Macro-Economic Environment,China's Projector Market's Growth
Slows Down
Third quarter is the traditional purchase season especially for government
and education sectors, hence projector sales is expected to hit peak.China's
projector market in 2008Q3 was up 17.8% year-on-year, but compared to the
growth in 2007Q3 which was 36% year-on-year, the slow down in growth trend has
been obvious. CCID believes that the natural disasters including snow storms
and earthquakes in the first half of the year have affected budgeting
decisions for fields that are effected, including local governments
investments. On the other hand, the impact of the global finance crisis are
beginning to show in fields such as real estate, energy, import and export
processing enterprises, which react by curbing expenditures and calling
purchasing decisions to a halt. These factors hit hard on the projector market,
which relies on trade and financial activities.
Projector Market Share inNorth China Decreases
In 2008Q3, Olympic Games and Paralympic Games promote the exchange and
cooperation ofChina's and world cultures and economies, but during Olympic
Games, the projector market share in North market decreases. The tightening up
of security over the period especially inBeijing and among government
organizations, schools and enterprises, the major users of projectors, were
busy with executing security plans and faced limitations in carrying out
purchasing decisions. And in order to ensure the safety of athletes and
spectators,Beijing and neighboring provinces and cities adopt traffic control,
which also affected circulation and supply of projectors inNorth China.
Household HD Projector Failed to Become Projector Market's Consumption Hot
Spot
At the beginning of 2008, taking the opportunity of the Olympic Games,
projector manufacturers launched HD household projectors, but household HD
projectors failed to develop as a consumption hot spot. Affected by the
finance crisis, consumers are having an increasingly gloomy attitude towards
the future economy, and are becoming more cautious in their purchase, which
affected household HD projectors, especially in its competition with a more
economical and traditional product, the TV, which enjoys an obvious advantage
in performance, compared to short bulb life and high cost in projector
products. The Olympic Games was still able to drive up individual demand on
household projectors, with projectors of BenQ, Panasonic and Sony selling well.
A cross section view shows that 20,000 Yuan projectors accounts for 77.5%
of the total market in 2008Q3. For products with prices between 30,000-40,000
Yuan, sales was down 14.8% year-on-year. Sales for 40,000 Yuan products went
down 58.2% year-on-year. With enterprises trying to reduce expenditure amid
poor business performances and a global economic downturn, projector
manufacturers have launched more economical projectors with prices less than
10,000 Yuan, such as TOSHIBA's TDP-SP1, TDP-XP1, and BenQ's MP512ST. The price
war in projector retail market is heating up. The mainstream 3000 lumen mode's
price is less than 10,000 Yuan, meanwhile, there are abundant low price
projectors, whose prices are between 3,000-6,000 Yuan, so some high-end
projector manufacturers have to reduce prices to seize more markets. CCID
Consulting's research shows that education and business modes have the best
sales situation, but in distribution market, the projectors with the price
between 8,000- 10,000 Yuan are more popular.
Figure 2: Price Brackets of China's Projector Market in 2008Q3
http://www.ccidconsulting.com/en_upload/13958.jpg
Source: CCID Consulting, Oct. 2008
Affected by the overall economic environment, the projector market in
2008Q3 was not optimistic. CCID Consulting suggests that projector
manufacturers effectively utilize resources, reduce cost so as to a reply
long-term and inevitable price war; meanwhile, manufacturers should continue
to reduce products' use cost and make effect on extending bulb's service life;
channel partners should keep active attitude, strengthen cooperation with
manufacturers and pay more attention to services improvement.
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the
first Chinese consulting firm listed in the Growth Enterprise Market of the
Stock Exchange (GEM) ofHong Kong (stock code: 8235.HK), is directly
affiliated with China Center for Information Industry Development (hereinafter
known as CCID Group). Headquartered inBeijing, CCID Consulting has so far set
up branch offices inShanghai,Guangzhou,Shenzhen,Wuhan andChengdu, with
over 300 professional consultants after many years of development. The
company's business scope has covered over 200 large and medium-sized cities in
China.
Based on major areas of competitiveness: industrial resources, information
technology and data channels, CCID Consulting provides customers with public
policy establishment, industry competitiveness upgrading, development strategy
and planning, marketing strategy and research, HR management, IT programming
and management. CCID Consulting's customers range from industrial users in
electronics, telecommunications, energy, finance, automobile, to government
departments at all levels and diversified industrial parks. CCID Consulting
commits itself to becoming the No. 1 advisor for enterprise management, the No.
1 consultancy for government decisions and the No. 1 brand for informatization
consulting.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
SOURCE CCID Consulting Co., Ltd.
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