Published:
Greenprint Tool Helps Individuals Find and Improve Their Green Footprint
MILWAUKEE, Nov. 19 /PRNewswire/ -- Johnson Controls, the global
multi-industrial leader in energy efficiency and sustainability, has teamed up
with the Natural Resources Defense Council (NRDC) to launch greenprint
(www.mygreenprint.org). Greenprint is an interactive online tool that helps
individuals understand and improve their ecological footprint, educates
participants about the benefits of sustainable living and allows them to score
their current level of personal sustainability. It also challenges
individuals to commit to taking three actions that would have a significant
environmental impact with modest additional effort.
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The greenprint tool sets itself apart by helping individuals identify and
prioritize practical options for improving sustainability at home, work and in
their vehicles. Upon completion, greenprint provides a score that reflects
current behaviors -- and another score that reflects the benefit of intended
changes. Users can compare their results with other users.
"The ultimate goal of greenprint is to accelerate the move to more
sustainable living, in a fun and personally relevant way," according to Clay
Nesler, vice president of global energy and sustainability at Johnson
Controls. "The data collected will also give us a better understanding of the
dynamics of making personal sustainability decisions. We expect the findings
to highlight key areas of focus for ongoing environmental awareness and
personal action."
"Carbon calculators are simply no longer enough," according to Rick Duke,
director of NRDC's Center for Market Innovation. "To achieve results that
reduce energy use and electric bills, we need tools, such as greenprint, that
can help homeowners turn their carbon footprint results into smart choices and
new solutions."
Greenprint challenges individuals to commit to new energy-efficient or
sustainable behaviors immediately. The data collected will be tracked to
observe trends over time and to better understand how to accelerate change.
Johnson Controls anticipates working with other nonprofit organizations in the
promotion of greenprint to support a variety of consumer and corporate
sustainability initiatives.
About Johnson Controls
Johnson Controls (NYSE: JCI) is the global leader that brings ingenuity to
the places where people live, work and travel. By integrating technologies,
products and services, we create smart environments that redefine the
relationships between people and their surroundings. Our team of 140,000
employees creates a more comfortable, safe and sustainable world through our
products and services for more than 200 million vehicles, 12 million homes and
one million commercial buildings. Our commitment to sustainability drives our
environmental stewardship, good corporate citizenship in our workplaces and
communities, and the products and services we provide to customers. For
additional information, please visit http://www.johnsoncontrols.com.
About NRDC
The Natural Resources Defense Council is a national, nonprofit
organization of scientists, lawyers and environmental specialists dedicated to
protecting public health and the environment. Founded in 1970, NRDC has 1.2
million members and online activists, served from offices inNew York,
Washington,Chicago,Los Angeles,San Francisco andBeijing. www.nrdc.org
SOURCE Johnson Controls
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
Daily NewsTags: ,OIL,ENV,JVN,WI-JCI-NRDC-Teamup
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