Published:
Insignia Releases Usage Data: Insignia Customers Show Up to 33% Higher Accessories Sales
ROCK HILL, S.C., Nov. 18 /PRNewswire/ -- Insignia Group LC releases the
results of the analysis of independent data examining the impact of use of the
Insignia Accessories System on dealership PNUR (Per New Unit Retail).
According to the data, dealers who use the Insignia system sell 30% more
accessories than non-Insignia dealers. The study further indicates that the
potential for sales increases as usage increases -- up to 33% higher if used
twice daily.
The data from 1273 dealerships included accessories sales and the number
of vehicles sold at each dealership. Many manufacturers use these numbers to
calculate a "per vehicle" accessory sold (or "sales") average. The total
accessories sales for all 1273 during the 8 month period were $43M. The 320
Insignia customers in the group accounted for over half the total sales with
$23.6M in accessories sales.
Insignia found, its 320 dealers had an average of $131.44 accessories
sales per vehicle, 30% higher than the $101.60 per vehicle average of the 953
non-Insignia customers. In addition, 217 of 320 Insignia dealers used the
system on average twice per day and had a per vehicle average of $133.75.
"This independent data confirms what our own internal tracking and data
shows," says David Stringer, president of Insignia. "Insignia customers, who
use our system to sell accessories on new, used and serviced vehicles, sell
more accessories and more vehicles."
About Insignia:
Insignia, the premier provider of accessory sales innovations, has been
helping dealers to maximize dealerships' profits through accessory sales for
more than 6 years, facilitating over $130,000,000 in accessory sales.
Insignia currently supports 17 brands and serves over 1700 dealerships
nationwide. From accurate data to useful sales tools, services, and training,
Insignia simplifies the accessories sales process so orders can be fulfilled
quickly and easily. Every deal -- every day.
Media Contact:
Annie Saleh
888-579-4458, Ext: 8621
Email: asaleh@insigniagroup.com
SOURCE Insignia Group LC
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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