Road & Track Magazine Captures Real-Time Coverage of the Los Angeles Auto Show

Road and Track editors Patrick Hong, Mike Monticello, Shaun Bailey, Jim Hall, Calvin Kim and Jonathan Elfalan will provide continuous mobile coverage which will be accessible via any mobile device at http://www.roadandtrack.com and from a PC at http://www.zannel.com/roadandtrack. Updates can also be accessed by texting the keyword "RT" to 58888.

"Road & Track has been a trusted authority in automotive news. The fact that our editors can communicate with automotive enthusiasts in real time is an exciting technological advancement. To be able to send video and photos as well as commentary from the show gives us another way to serve the millions of people who are interested in what is happening in our industry," said Matt DeLorenzo, Vice President, Editor-in-Chief, Road & Track magazine.

Throughout the show, editors will broadcast video reveals, interviews, and shots of the hottest unveils including the 2010 Ford Mustang, 2009 Mercedes-Benz SL65 AMG Black Series and 2009 Porsche Boxster S.

"Our partnership with Zannel is providing us with an entirely new means of engaging with our audience. Road & Track editors can now easily create timely content from any location, instantly share it with users on their mobile devices and PCs around the world, and in turn, provide conversation pieces for users to communicate with one another," said Yaron Oren, Director of Mobile Strategy & Operations, HFM U.S.

Zannel's award winning technology has provided top media companies and brands with a simple mobile solution to engage with their consumers one-on-one.

"Our partnership with Road & Track demonstrates how innovative companies are instantly connecting with their communities using mobile technology," said Adam Zbar, CEO of Zannel. This program reinforces what Zannel is all about: enabling bloggers, visual artists, musicians, brands, and everyday folks to share and talk about their passions wherever they are, whether they're on their mobile phone or on their favorite social network."

About Road & Track

As America's original car-enthusiast publication, Road & Track has a 60-year track record of providing its audience with the finest road tests of new cars, plentiful comparisons for making car shopping decisions easier and more informed, over-the-horizon looks at future cars and trends, in-depth technical updates on everything from future fuels to tire technology, and racing features that transport the reader into the pits and paddocks of racing teams around the world. Road & Track's reputation for integrity and excellence is unparalleled in the automotive publishing arena. Road & Track has over 5.5 million readers and is published by Hachette Filipacchi Media U.S. (www.hfmus.com), a company of Lagardere Active.

About Zannel

Zannel makes the mobile industry's first Instant Media Network(TM), which allows people to instantly and visually communicate what's happening now across mobile and the web, including all major social networks. Zannel won a Webby for Best Mobile Social Network in 2008, serves million of unique visitors per month, has over 50 partnerships with leading operators, media companies, and brands. Founded by the team that built the first large-scale mobile media storefronts in the US, Zannel combines the best of mobile messaging, media sharing, and social networking into an intuitive, compelling user experience. Located inSan Francisco, Zannel is backed by USVP, Alloy, and Palomar Ventures.

SOURCE Hachette Filipacchi Media U.S.

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Copyright © 2009, NewsBlaze, Daily News

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