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Could This Be the Next Pink Ribbon? Infertility Awareness Symbol.

APPLETON, Wis., Nov. 18 /PRNewswire/ -- The founder of Life Medals, LLC, Patrice Behrend, has created a symbol she believes will become the "pink ribbon" for infertility. The Infertility Awareness Symbol is a simple, elegant burgundy heart within a spiral. Meant to raise awareness and remove the shame and stigma of infertility, this new design can be seen at http://www.lifemedals.com/press and the design is available on a variety of products such as t-shirts, coffee mugs, and bumper stickers at http://www.cafepress.com/InfertilAware.

Behrend says, "While I was creating the Fertility Hope pendant, I realized there was no unique symbol for people challenged with infertility to rally behind, for their loved ones to show support and to raise awareness like the pink ribbon does for breast cancer." Behrend goes on to say, "I am a cancer survivor. For me, cancer was easier to tackle than infertility. Instead of another version of a ribbon for infertility, I created a unique symbol filled with meaning. The burgundy color stands for courage, life and success. The spiral represents movement, creation and the heart overflowing with love is at the center of it all."

"Most people are shocked to learn that by comparison less than 190,000 women are diagnosed each year with breast cancer versus the 7 million struggling with infertility each year," Behrend states. "The pink ribbon campaign has done so much for breast cancer survivors. Although non-life threatening, studies show that infertility causes similar levels of anxiety and depression to people battling cancer and heart disease."

Behrend adds, "Inthe United States, infertility is a 4 billion dollar business. Success rates drive business so the research is funded by clinics and drug companies. I am determined to make a difference in the world of infertility and transform the way infertility is perceived. This will be our pink ribbon."

For more information on infertility, the Infertility Awareness Symbol, and the Fertility Hope pendant, visit the company's website, http://www.lifemedals.com.

SOURCE Life Medals, LLC

Tags: ,REA,FAS,HEA,PDT,WOM,CHI,WI-LifeMedalsSymbol
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