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ASMedia Licenses Range of MIPS(R) Cores for Multimedia SoC Development

"MIPS Technologies' cores offer advantages such as low power, excellent audio/video quality, high performance and reliability, and other features that are highly important for products like SSDs," said Chewei Lin, president, ASMedia Technology. "We've already had success with MIPS in digital photo frames, and now are extending our use into other areas where we can continue to leverage MIPS' leading processor technology."

"We are pleased that ASMedia, a company with deep experience in IC design, has extended its commitment to MIPS with this recent agreement," said Brad Holtzinger, vice president of worldwide sales at MIPS Technologies. "MIPS continues to make inroads into markets like SSD by offering compelling technical advantages along with a broad ecosystem of support from middleware, RTOS, and hardware and software development tool vendors to help companies get their products to market quickly and confidently."

According to market research firm IDC Research, the worldwide SSD market generated nearly $400 million in revenues in 2007. IDC predicts that SSD revenue will increase at a 70% CAGR from 2007 to 2012, with unit shipments increasing at a slightly faster rate of 76%. IDC says this growth will be generated by a solid base of revenue in traditional markets and driven by growth in new markets that SSDs are just beginning to penetrate.

About ASMedia Technology Inc.

ASMedia Technology Inc. is a leading fabless IC design company focusing on consumer electronics and entertainment applications. Founded in 2004 with headquarters inTaipei, Taiwan, ASMedia Technology provides solutions for high picture quality digital photo frames controller, PCI Express (PCIe) signal switch, HDMI level shifter, and SSD controller. ASMedia Technology's highly integrated SoC (System-on-Chip) provides customers with ease of system design, reduced system cost and excellent quality in audio, video, and image. With ASMedia's in house proprietary color engine of CristalRez(R) technology, ASM3161 and ASM3166 have won many International consumer electronic brands' adoption for Digital Photo Frame. More information is located at: http://www.asmedia.com.tw/.

About MIPS Technologies, Inc.

MIPS Technologies, Inc. (NasdaqGS: MIPS) is the world's second largest semiconductor design IP company and the number one analog IP company worldwide. With more than 250 customers around the globe, MIPS Technologies is the only company that provides a combined portfolio of processors, analog IP and software tools for the embedded market. The company powers some of the world's most popular products for the digital entertainment, home networking, wireless, and portable media markets-including broadband devices from Linksys, DTVs and digital consumer devices from Sony, DVD recordable devices from Pioneer, digital set-top boxes from Motorola, network routers from Cisco, 32-bit microcontrollers from Microchip Technology and laser printers from Hewlett-Packard. Founded in 1998, MIPS Technologies is headquartered in Mountain View, California, with offices worldwide. For more information, contact (650) 567-5000 or visit http://www.mips.com.

MIPS, MIPS32, 4KEc, 4KEm, 24KEc, and MIPS-Based are trademarks or registered trademarks inthe United States and other countries of MIPS Technologies, Inc. All other trademarks referred to herein are the property of their respective owners.

SOURCE MIPS Technologies, Inc.