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Charlie Villanueva Voted Nation's Most Beautiful Bald Celebrity

CHICAGO, Nov. 17 /PRNewswire/ -- Voters all across America have exercised their inalienable rights and have once again proven that bald is indeed beautiful, naming Charlie Villanueva, the inaugural winner of the EAGLE Snacks' THE BALD AND THE BEAUTIFUL(TM) Sweepstakes. Villanueva, starting forward for the Milwaukee Bucks, went head to head with Tiki Barber, Terry Bradshaw, Chris Daughtry and won -- not even by a hair -- as the Nation's favorite. "I am honored to be named the fan favorite in EAGLE Snacks' THE BALD AND THE BEAUTIFUL(TM) Sweepstakes and I would like to thank all those who logged in to vote and show their support," says Villanueva.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081117/AQM035)

Thousands of Americans entered their nominations online, where their entries not only qualified them for a chance to win deliciousEAGLE(TM) Snacks' products, but also an exciting four-day, three-night family getaway provided by Eagles Ridge Resort inPigeon Forge, Tenn. The randomly chosen winner was snacking enthusiast Cynthia Falsetta fromTacoma, Wash., and she is thrilled to receive her prize. "I am so excited that I won and am thrilled to be receiving a year's supply of EAGLE Snacks, which are even more delicious than I remember," says Falsetta. "I also can't wait to travel and relax in the Smoky Mountains and enjoy a great opportunity to learn more about the American Bald Eagle."

"We and our sweeps partner, the American Eagle Foundation, are pleased to award Cynthia with great prizes, which includeEAGLE(TM) Snacks as well as a spectacular trip and stay in the Smoky Mountains," says Scott Lazar, president and CEO of Reserve Brands Inc.,EAGLE(TM) Snacks' parent company. "We'd also like to thank our celebrity winner, Charlie Villanueva for joining in on the entertainment and for his donation to the National Alopecia Areata Foundation, an organization that supports research to find a cure, or acceptable treatment for alopecia areata."

In addition to the charitable gift, as a reward for being crowned America's official Bald and Beautiful Winner, Villanueva will also receive a distinguished trophy, honoring his accomplishment, while Falsetta will receive the following fabulous Sweepstakes takeaways:

    --  One year's supply of EAGLE(TM) Snacks' BURSTS!(TM) and Poppers!
        BURSTS!(TM) come in three flavorful varieties (Cinnamon & Sugar,
        Caramel Dulce de Leche and White Cheddar), while Poppers! come in four
        fantastic flavors (Honey Barbeque, Habanero, Sweet Onion and Salt &
        Vinegar).

    --  Round-trip air transportation from major U.S. gateway airport, closest
        to winner's residence, to Knoxville, Tenn.

    --  Four "Splash & Play" tickets good for three days at Dollywood and/or
        Dollywood's Splash Country during the 2009 season.  Dollywood is a
        theme park spanning 150 acres and nestled in the lush foothills of the
        Great Smoky Mountains in Pigeon Forge, Tenn.  Dollywood's Splash
        Country is a water theme park that features waterfalls, winding
        streams and white water adventures for the whole family.

    --  Two special invitations at Dollywood, compliments of the American
        Eagle Foundation.  Invitations, depending on time of year visited,
        include a free guided tour of the American Eagle Foundation's United
        States Eagle Center, or a special guest opportunity at the American
        Eagle Foundation's "Wings of America" birds of prey show.

And becauseEAGLE(TM) Snacks believes all citizens should have life, liberty and the pursuit of snacking satisfaction, five first prize winners were also randomly chosen to receive one year's supply ofEAGLE's Poppers! and BURSTS!(TM).

For more information on the Sweepstakes orEAGLE(TM) Snacks, please visit http://www.enjoyeagle.com.

AboutEAGLE(TM)

EAGLE(TM), a well-remembered and trusted brand of the past, is once again becoming today's standard for delicious and innovative snack products, re-launching under Reserve Brands Inc.

Superior quality and unique forms and flavors are just a few of the reasons why Not All Snacks Are Created EAGLE!(TM). Citizens ofEAGLE(TM) Nation can learn more aboutEAGLE(TM) and its products by visiting enjoyeagle.com.

About Reserve Brands

Founded in 2005 and headquartered inChicago, Reserve Brands was formed to identify, fast-adapt, roll up and nationalize innovative snack products under the re-launchedEAGLE(TM) master brand. Reserve Brands' seasoned management team combines experience from Frito-Lay, Kraft Foods, Nabisco, Keebler, Ben & Jerry's and Pepperidge Farm, and is fostering breakthrough product innovation with the help of best in class partners and advisors. More information is available at http://www.reservebrandsinc.com.

About American Eagle Foundation

The American Eagle Foundation is a not-for-profit organization of concerned citizens and professionals founded in 1985 to develop and conduct bald eagle and environmental recovery programs inthe United States and to assist private, state and federal projects that do the same. Our goal is to fully restore the bald eagle, theU.S.A.'s National Symbol, to America's lands and skies and to "Build A Nest-Egg" for their future care and protection.

The American Eagle Foundation is headquartered at the Dollywood entertainment park inPigeon Forge, Tenn. More information about the Foundation and its mission can be found at their Web site, http://www.eagles.org.

About Dollywood

Dollywood is a 150-acre family adventure park inPigeon Forge, Tenn. Open nine months a year (March 21, 2008-Jan. 3, 2009), Dollywood offers more than 40 rides and attractions; award-winning live entertainment featuring country, bluegrass, gospel and mountain music; and a dozen crafters authentic to the East Tennessee region. For more information, call 1-800-DOLLYWOOD or visit dollywood.com. Operating days and hours vary.

About Dollywood's Splash Country

Dollywood's Splash Country is located adjacent to Dollywood theme park. Situated in a wooded mountain setting, Dollywood's Splash Country also features the white water rafting adventure ride Big Bear Plunge(TM), the Downbound Float Trip lazy river, two interactive children's play areas and 25 additional water adventure slides. In 2007, Dollywood's Splash Country was recognized for the third time by the Travel Channel as one of the country's top water parks. In 2001, Dollywood's Splash Country was named the World Waterpark Association's Best New Water Park in America. The park operates mid May through mid September. For more information, visit http://www.dollywoodssplashcountry.com.

About Eagles Ridge Resort

Eagles Ridge Resort is located inPigeon Forge, Tenn., right in the heart of the Great Smoky Mountains. The Resort offers one to nine bedroom log-style rental cabins that feature a number of various amenities, including cozy fireplaces, hot tubs and/or Jacuzzis, pool, Wi-Fi, game rooms and pool tables. While located in a park-like setting, Eagles Ridge Resort is just minutes from outlet shopping, area theaters and local entertainment such as Dollywood and Dixie Stampede. For more information, visit http://www.eaglesridge.com.

EAGLE and related marks are used under license. (c) 2008 Reserve Brands Inc. All rights reserved.

The sweepstakes is the sole responsibility of Reserve Brands.

Disclaimer: All celebrities mentioned in release are not Sponsors of this promotion. Any use of celebrity names are for entertainment purposes only and do not represent an endorsement of Reserve Brands Inc.EAGLE(TM) Snacks.

SOURCEEAGLE

Tags: ,ENT,SPT,FOD,TRA,LEI,AWD,IL-EAGLE-Celeb-Bald
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