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Access International Advisors Upgrades To Latest Version Of StayinFront CRM

LONDON (17 November 2008) - StayinFront, Inc., a global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems, today announced that existing client Access International Advisors (AIA), that specializes in managing hedged and structured investment portfolios, has chosen to upgrade to the latest version of StayinFront CRM.

A client since 2001, AIA originally selected StayinFront CRM because the system could best fit their business accurately, while providing reliable hosting of the application. Tancrede Queval, Chief Administrative Officer, AIA, observed, "As our business needs have grown, the functionality and configurability of StayinFront CRM has kept pace. As a result, we've been able to confidently rely on StayinFront as a trusted partner that stays in lockstep with our organization."

With the latest version of StayinFront CRM, AIA is gaining the benefit of its highly configurable, uniquely layered architecture, coupled with the latest Microsoft .NET framework that allows a business model to be created once and deployed across multiple platforms in the enterprise.  StayinFront CRM 11 also combines CRM and analytics into one powerful system that makes critical business intelligence data readily accessible without the high cost of configuration usually associated with business intelligence projects.  StayinFront CRM 11 leverages Microsoft's 'Smart Client' technology, providing the benefits of a Web application while maintaining the rich look and feel of a desktop application.

Queval commented, "StayinFront CRM provides AIA with a 'one' customer view allowing AIA internal and external users across Europe and the U.S. to effectively manage our customers. The StayinFront CRM interface with integrated analytics has allowed enhanced user adoption and access to critical customer information."

 "Fast moving organizations such as AIA need to know that their CRM solution is aligned with their business processes and customer information is readily available when and where they need it.  StayinFront CRM 11 traverses all platforms across the enterprise - including Tablet PCs, mobile devices, LANs and WANs - giving customers like AIA optimal accessibility to their valuable customer data and reports," said Nigel Huxtable, vice president, Sales EMEA of StayinFront.

About StayinFront

StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems. StayinFront offers rapidly configured and implemented solutions and services to manage and integrate all points of customer interaction including sales, marketing and customer support.

StayinFront has been chosen globally as a strategic CRM partner by many of the world's top life sciences, consumer goods, financial services and business-to-business companies, and StayinFront solutions have been implemented in over 20 countries in 12 languages.

StayinFront's flexible product architecture, object-oriented data modeling and range of deployment options provide an "exact fit" solution to help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership.

StayinFront also offers a range of support services, including StayinFront Data Quality Services, to improve, standardize, augment and further leverage the informational assets contained in proprietary databases.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com.

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Note to editors: Copyright 2008. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

StayinFront Contact 
Nigel Huxtable
+44 (0) 1895 457 900
nhuxtable@stayinfront.com 
www.stayinfront.com

Agency Contact
The Devon Group
Jeanne Achille
+44 (0) 207 917 1832
jeanne@devonpr.com