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Santa Fe Cattle Co. Steakhouse Restaurant Opening 26th Restaurant Today in Ada, OK

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7th New Store for Santa Fe in 2008 as Rapid Growth Continues

The popular and rapidly growing Santa Fe Cattle Co. roadhouse style steak restaurant chain (www.santafecattle.com) will officially open the doors to its newly constructed restaurant in Ada, Oklahoma, on Monday, November 10, at 4:00 p.m. Santa Fe Cattle Co. brings Ada area residents the opportunity to experience simply awesome food in a distinctive down-home casual atmosphere at a very reasonable price. The new store is part of publicly traded parent company Santa Fe Holding Company's (PINKSHEETS: SFHD) plan to expand the chain by nine locations in 2008, with an additional 12 new sites slated for 2009. This will be the chain's 26th store and the seventh new location opened this year.

The restaurant was scheduled to be opened at the end of November but construction was completed 19 days ahead of schedule. "Clark Construction has done a fantastic job at bringing our restaurants in on time and now they have taken it a step further by completing construction 19 days ahead of schedule," according to Danny York, CEO of Santa Fe Holding Co. "There was no reason to delay the opening," stated Mr. York. "The town is ready and our team is ready to share the Santa Fe experience with Ada."

The Ada location complements SFCC's presence in Oklahoma. Within the state of Oklahoma, we currently have eight operating units, with Ada being the ninth and four more under construction. The next location will open in Bixby the second week in December.

Construction began in July of 2008 on this newest Santa Fe Cattle Company, located at 1300 Lonnie Abbott Blvd., Ada, OK. It features the company's newly developed design, with space to seat 187 guests in an efficient 5,947 sq. ft. layout. The family-friendly restaurant chain currently operates in seven states and is flourishing in spite of the troubled economy; the company's strong sales and revenue growth have established Santa Fe Cattle Co. as one of the fastest growing concepts in the restaurant industry, with 57% revenue growth in 2007. The company is projecting revenues of $56 million in 2008, an increase of 69% over its 2007 financial performance.

About Santa Fe Holding Co.

Publicly traded Santa Fe Holding Company (PINKSHEETS: SFHD) of Brentwood, Tenn., operates Santa Fe Cattle Co., one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains. Started in 1996, it provides customers with a unique blend of perfectly aged USDA Choice steaks, ribs, fajitas, Texas Hill Country-influenced homemade sauces and dressings, and mouth-watering Chuck Wagon favorites developed exclusively for the company. Each restaurant's distinctive signature décor includes a Big Ass Fan®, which can be seen on their website at www.bigassfans.com. This unique atmosphere creates a fun, nostalgic, down-home, family-oriented atmosphere reminiscent of the Old West with simply awesome food, amazingly friendly service -- all at a reasonable price. For more information, visit: www.santafecattle.com.

Safe Harbor

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, availability and cost of materials and labor and suitable real estate locations, and other risk factors.

To receive email updates on Santa Fe Holding Co. financials, news and events, please send an email with your first and last name, phone number, firm name and the subject: "SFHD email update request" to Paul@coreconsultinggroup.com.



 
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Updated: 5:15 PDT     722

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