Holiday Gift Idea: "The SEAT" Relieves Bike-Riding Blues

If you are looking for a unique and practical holiday gift, give your loved ones who ride bicycles the gift that keeps on giving -- comfort and health. An innovative, ergonomic bicycle seat called "THE SEAT®" from Ergo, LLC offers a significantly more comfortable ride and healthy alternative to conventional bicycle saddles with a nose. According to Tom White, Ergo president, "'The SEAT' provides relief and 'No More Numb-Butt.' A sheepskin cover is also available for a whole new level of cushiony support. Made in the U.S. from high-quality New Zealand sheepskin, the durable cover is designed especially for 'The SEAT.'"

Typical bike "saddles" are known for causing pain and discomfort, which takes the joy out of bicycle riding. They are made with a protruding horn or nose which forces riders to support themselves on soft tissue and tender organs that are not intended to carry the weight of the body. This can cut off blood circulation, resulting in pain and even sexual dysfunction. On the other hand, the ergonomic design of "The SEAT" eliminates the horn and supports the body in comfort on the 'sit-bones' as nature intended. "The SEAT" is in compliance with the CDC's National Institute of Safety & Health's (NIOSH) recommendation to use a bicycle seat with no nose.

"The SEAT" was invented by Ergo president Tom White, an award-winning industrial designer with nearly 40 patents including 18 for seats. "Initially I developed 'The SEAT' to ease the pain I experienced while bicycle riding. I figured if I was dissatisfied, others must be too," said White. "It makes an ideal gift that shows you care about the health of your loved ones."

The SEAT weighs less than a pound and comes with a rear "3-M Scotchlite® Reflector" for added safety. Ergo's "The SEAT" utilizes the standard universal clamp found on bikes.

Price and availability

"The SEAT" can be purchased at bicycle dealers in the U.S., Australia/New Zealand and Europe and at thecomfortseat.com. Three models are available starting at $29.98. The sheepskin cover is available in black or natural for $29.95.

About Ergo, LLC

Ergo, LLC designs and manufactures innovative recreation products. The company's flagship product is the ergonomic bicycle seat called "The SEAT." Headquartered in the greater Seattle, Wash. area, Ergo can be reached at (425) 333-6161 or visit thecomfortseat.com.

Editor's Note: Photos of "The SEAT" and the Sheepskin Cover are available by contacting Candy Young, (425) 869-8333; e-mail to candy@synchrocreative.com.

"The SEAT®" is a registered trademark of ERGO, LLC in the U.S., Australia, United Kingdom and Europe. © All rights reserved.