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The Ichthus Putter And Driver For More Than Christians

Golfers make a statement without saying a word

Caldwell Golf Co. Inc. today announced that the company is introducing the all new Ichthus(R) putter and driver. Christian golfers stand to make an important personal statement without saying a word, when playing the Ichthus putter and driver from Caldwell Golf.

The Ichthus driver, loaded with Legal Cork, and the Ichthus putter, which offers unprecedented feel conforms to the USGA Rules of Golf. According to company President Dr. Bruce G. Caldwell, "the Ichthus label boldly sets these clubs apart from any golf clubs in the market."

Caldwell believes that ceramic composite aka Ceramix(TM) is a breakthrough technology that will fuel the next paradigm shift in golf equipment. "The world of golf started with persimmon, which was replaced by exotic metals. Today, our proprietary cork-filled Ceramix composite driver and our Ichthus putter provide proven performance advantages." Caldwell says, "The ceramic composite putter provides the perfect feel: softer than metal, firmer than balata."

He goes on to say that, "This space age material is perfect for golf; the ball will travel as least as far - many say further - than the metal woods (sic) in the market today, but more importantly, golfers will be making their second shot from in the fairway much more often. He says, "We all know that distance control is the most important component of good putting and this putter simply provides feedback unavailable in any other putter; it tells your hands what they want to know."

"The marketing hype behind metal woods was that persimmon woods did not hit the ball as far." Caldwell says, "With the introduction of the Ichthus driver, the problem of achieving distance, coupled with hitting more fairways, has been solved. Bigger than a bucket metal drivers are not the way golf was intended to be played."

The company attributes the high performance of the Ichthus driver to a fact that is easily observed but not commonly known. "We have developed a driver that actually reduces the rate at which the golf ball spins as you increase swing speed," he explained. "With drivers, you do not want increased spin rates, which contribute to a loss of both distance and control."

Robotic testing proves that with metal woods, the faster your swing speed, the greater the rate of spin. "Too much spin off the face of a driver can be hazardous to high octane swings. Independent laboratory testing confirms that the Ichthus helps solve that problem," says Dr. Caldwell.

Caldwell says, "Everyone knows that a club with more loft is easier to control, which simply means more fairways. Hitting a higher percentage of fairways equals an excellent ROI. Our, lighter than metal, patented Ryton soleplate, does the opposite of heavier metal soleplates. It raises the center of gravity, allowing a golfer to play a club with additional loft, without losing distance."

Visit the web site, 'http//www.ichthusgolf.com' and view the clubs that will improve the golfer's game and attitude.

Contact:
Dr. Bruce G. Caldwell
Caldwell Golf Co., Inc.
Telephone Number 1 760 602 8293
Fax Number 1 760 602 8295
E-mail Address:bruce@ichthusgolf.com

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   Dr. Bruce Caldwell
   President
   Caldwell Golf Co. Inc.
   Carlsbad,    CA,    92011
   USA
   800 727 4372 (phone)
   760 602 8295 (fax)
   bruce@caldwellgolf.com
   www.caldwellgolf.com