Giant Eagle Selects DemandTec for Vendor Deal Management and Renews Subscription for DemandTec Pricing Solution

SAN CARLOS, Calif., Oct. 29 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Giant Eagle, Inc. based inPittsburgh, has added a subscription for DemandTec's Deal Management software service and has extended its agreement to manage pricing with software services from DemandTec. The food retailer, which operates stores inPennsylvania,Maryland,Ohio andWest Virginia, first deployed DemandTec's Everyday Price Optimization software service to help manage everyday retail pricing in 2005.

Pricing

Prior to deploying DemandTec's pricing solution, price management at Giant Eagle was a manual operation, using libraries of spreadsheets, that required significant resources and provided little optimization. The DemandTec technology has enabled the company to more quickly respond to competitive changes in the market, ensure accurate prices across thousands of items and multiple markets, and streamline pricing business processes.

"DemandTec has helped us to plan and execute a pricing strategy that provides consistent everyday value to our customers and at the same time allows us to meet our objectives for company performance," said Stephanie White, vice president of sales systems and operations at Giant Eagle. "We have enjoyed our partnership with DemandTec and are looking forward to working together to further advance our pricing and promotions management".

Deal Management

DemandTec's Deal Management software service will replace Giant Eagle's manual process that has consumed significant resources, resulted in inaccurate deal submissions, and required the archival of paper deal sheets for seven years.

"The process for negotiating, submitting and executing deals has been very labor intensive, requiring a significant amount of non-value added work, and has also lacked built-in quality controls, leading to errors and omissions, time delays and team member frustration. With DemandTec, these problems are greatly reduced, so we expect our team to be more productive and better able to concentrate on delivering the best available programs to our shoppers," said White.

White added that the DemandTec solution is expected to improve the processes for ad negotiation and execution, provide a significant time savings for the category teams and vendors, and help to ensure Sarbanes-Oxley compliance. The company also expects to greatly reduce team member time spent on non-value added activities, while providing analytics that will deliver insights into total delivered cost.

"At Giant Eagle, we strive to improve our business processes to help take costs out of our system, enabling investments in items such as our fuelperks! customer loyalty program and ongoing price reductions. DemandTec's Deal Management service will help in our development of a streamlined and integrated promotional process, providing enhanced planning and communication across the supply chain while improving business user decision making," White said.

"Giant Eagle has a well-earned reputation as a leader in the markets it serves and, along with DemandTec's other highly regarded customers, has been an active contributor to DemandTec's product strategy", said Dan Fishback, president and chief executive officer of DemandTec. "We are thrilled to expand our relationship with such a valued long-term partner."

Deal Management is a part of DemandTec End-to-End Promotion Management(TM), a comprehensive solution for managing the complex promotion process, including internal and external collaboration.

About Giant Eagle, Inc.

Giant Eagle, Inc., ranked 33 on Forbes magazine's largest private corporations list and recipient of Grocery Headquarters' 2007 Retailer of the Year Award and the EPA's ENERGY STAR Retail Partner of the Year Award, is one of the nation's largest food retailers and food distributors with approximately $8 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 159 corporate and 61 independently owned and operated supermarkets in addition to 150 fuel and convenience stores throughout westernPennsylvania,Ohio, north centralWest Virginia andMaryland.

About DemandTec

DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant- Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara Lee. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than 1.75 million trade deals. For more information, please visit http://www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of DemandTec's solutions. These forward- looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward- looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

     Media Contact:
     Cassandra Moren, DemandTec, Inc.
     (650) 226-4690
     cassandra.moren@demandtec.com

     DemandTec Investor Contact:
     Tim Shanahan, DemandTec, Inc.
     (650) 226-4603
     tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. and DemandTec End-to-End Promotion Management(TM) is a trademark of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze, Daily News

Tags: ,CPR,REA,STW,FOD,SUP,MLM,CA-Dem and Tec-Giant

   _   _

           

Is your favorite bookmark site missing? Ask for it.