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Sona Mobile Launches Mobile Wagering Platform (mWager(TM)) for New York Racing Association

NEW YORK, Oct. 23 /PRNewswire-FirstCall/ -- Sona Mobile Holdings Corporation (OTC Bulletin Board: SNMB) a leading provider of secure software solutions for the gaming, wager and entertainment industry, announced today the launch of its mobile wagering application ("mWager(TM)") for the New York Racing Association ("NYRA") a leading operator of thoroughbred racetracks and an account wagering innovator. mWager(TM) will extend the functionality of NYRA's current on-line wagering by giving its NYRA Rewards account wagering customers the ability to wager on thoroughbred racing through mobile phones and PDAs.

Sona Mobile will receive a percentage of each wager transacted via the mWager(TM) application.

mWager(TM) provides NYRA Rewards account wagering customers with the convenience and ability to wager "anywhere, anytime" using mobile devices. Using Sona's unique Dynamic Program Page, NYRA Rewards mobile wagering patrons will be able to view detailed race program information, such as horse name, owner, trainer, jockey, runner number, saddle towel colors, morning line, minutes to post, scratches, and updated current odds for each horse in races live or simulcast that NYRA offers. Other functionality will include the ability to view race results, account balance and wagering history.

The launch follows the recent final approval by theNew York State Racing and Wagering Board for mobile wagering. NYRA will launch mWager(TM) initially on Blackberry and iPhone devices and will follow in the coming weeks with Pocket PC, Smart Phone and browser-based (WAP) offerings. The NYRA Rewards Mobile application, powered by Sona Mobile's web and wireless platform, mWager(TM), is available for browser access or thin client download at http://m.nyra.com.

"We selected Sona because they successfully demonstrated a thorough understanding of both our audience and wagering applications for mobile devices" said Charles Hayward, NYRA President and CEO. "This new mobile wagering application will give our customers a new level of wagering convenience, privacy and convenience, by giving them the ability to wager on a platform that offers real-time racing and wagering information anywhere, anytime on their own mobile device."

"We are excited to launch our first live mWager(TM) application with such a significant organization as NYRA," said Tony Toohey, President, CEO of Sona Mobile. "NYRA is an industry leader; they offer some of the best racing content in the world; they handled more than $1 Billion inNew York-based wagers last year, and have now secured their racing Franchise for the next quarter century. Sona's goal is to provide the best end-to-end solution for managing the wagerer's experience. mWager(TM), in conjunction with NYRA's internet-based platform, which we developed and launched last year, provides their customers the best, state-of-the-art mobile wagering functionality in the industry. With this launch, we continue to establish ourselves as a leader of mobile wagering products in the horse race wagering industry."

About The New York Racing Association, Inc.

The New York Racing Association, Inc. is a private, not-for-profit association that operates the three largest racetracks inNew York: Aqueduct, Belmont Park and Saratoga Race Course. Last year, more than two million people attended the races at NYRA tracks and enjoyed the highest quality thoroughbred racing in the world.New York's thoroughbred racing and breeding industry provides 17,000 jobs and has a $1.4 billion in annual impact on theNew York State economy. Last year, NYRA's Belmont Park and Saratoga Race Course were ranked first and second, respectively, among all North American racetracks in average daily purse distribution.

About Sona Mobile Holdings Corp.

Sona is a provider of secure software solutions for server based gaming and entertainment applications. Sona's patent-pending technology delivers a rich client experience without compromising performance or security. Sona's key differentiator is the innovative Sona Gaming System(TM) (SGS). The Gaming Labs International (GLI) certified SGS architecture works across a wide range of mobile devices, fixed kiosks and operating systems. Sona utilizes the SGS to provide clients with wired or wireless server-based gaming content including slots, table games, video poker and race and sports wagering -- all from a single screen. The SGS enables clients to have a similar gaming interface in a casino, at the track or event, at home on their computer or on their mobile device.

For more information on Sona please visit the company's website, www.sonamobile.com .

Forward-Looking Statements - Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," "expects," or similar words, is forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Actual results could differ materially from the expectations expressed in these forward-looking statements. Potential risks and uncertainties include those described in Sona's public filings with the US Securities and Exchange Commission. For: Sona Mobile Holdings Corp.

SOURCE Sona Mobile Holdings Corporation

Tags: ,TLS,MEN,CPR,CNO,OTC,STW,PDT,NPT,NY-Sona-mWager

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