Published:
Universal Motown Hip-Hop Legend Busta Rhymes and Buzzworthy Pacific Division Perform at Mozes' & New York's Knitting Factory "Music to Go" Concert Series on October 29th
Fans Share a 360 Degree Mobile Concert Experience Through Mobile Ticketing, Radio Promotion, In-Venue Mobile Commenting and Day-of-Show Text Alert Campaign

Today Mozes (www.mozes.com), the service that
connects people to what they love from their mobile phones, announces that
Universal Motown hip-hop artist Busta Rhymes and Los Angeles-based rising
rap stars Pacific Division are the latest musicians to be featured in the
exclusive "Music to Go" concert series. The event is co-hosted and
produced by Mozes and the Knitting Factory, New York's premier venue for
emerging talent.
Mozes and the Knitting Factory have created a 360 degree mobile concert
experience for fans by providing mobile ticketing, in-venue mobile
commenting and a day-of-show text alert campaign to remind RSVPs about the
concert.
Those who want to join Busta Rhymes' or Pacific Division's mob can RSVP to
receive a free mobile ticket to the exclusive October 29th show by texting
BUSTA or PACDIV to 66937 (spells Mozes). No paper tickets will be issued.
Once at the Knitting Factory, fans can send messages to Busta Rhymes and
Pacific Division via text-to-screen messaging that will be displayed in
real-time during the concert and will also appear on Pacific Division
MySpace page
(http://profile.myspace.com/index.cfm?fuseaction=user.viewProfile&friendID=
34713161) and Busta's MySpace page (http://www.myspace.com/bustarhymes) via
a Mozes widget.
"The 360 degree mobile concert experience we've created with Mozes has
become a powerful way for us to bring fans and amazing musicians together
through mobile," said Andrew Adashek, Director of Interactive Media for the
Knitting Factory. "Through our partnership with Mozes, we are helping fans
discover great new music and develop stronger connections to the artists
they love through a trusted, spam-free service that combines text, voice,
the web and of course, live events."
"'Music to Go'" has been an innovative and effective way to build our
artists' mobile fan clubs," said Scott Kepnach, Marketing Manager,
Universal Motown Republic Group. "Old and new fans are rewarded with an
exclusive performance and get to communicate on an ongoing basis with their
favorite musicians via text and voice messages. They feel-in-the-know and
valued, which is very important to our artists."
"Bringing together hip-hop pioneer Busta Rhymes and the exploding talent of
Pacific Division to the stage is a great way to celebrate the fourth
installment of the 'Music to Go' series," said Patricia Dao, Director of
Business Development at Mozes. "'Music to Go' has proven itself to be a
powerful and effective way to build active and loyal mobile fan clubs."
The Busta Rhymes and Pacific Division concert is the fourth of the ongoing
"Music to Go" concert series. Other concerts have included a September
29th event featuring Q-Tip, September 17th event featuring Jazmine Sullivan
and a May 2008th performance and mobile contest with R&B star Lloyd, who
offered a free trip to his hometown, Atlanta, for the fan who left the best
voice message when requesting mobile tickets.
Members of the media are also invited to attend the Busta Rhymes/Pacific
Division show at the Knitting Factory in New York on October 29th. For more
information, or for tickets, please contact: Patricia Dao, Mozes, Inc.,
patricia@mozes-inc.com.
About Mozes, Inc.
Mozes is the service that connects people to what they love from their
mobile phones. Mozes enables any marketer to easily build and manage
interactive mobile CRM campaigns that integrate with the web and live
events, print and broadcast media. Mozes powers thousands of mobile
campaigns that connect millions of fans to their favorite bands, brands,
sports teams, causes and more. Mozes guarantees consumers no hidden costs,
as well as a permission-based and spam-free mobile experience. This
approach builds trust, attracts more customers, increases participation and
loyalty, which results in more effective marketing campaigns.
Initially focused on the music industry, Mozes is used by nearly 4,500
major label and independent artists, including Chris Brown, Colbie Caillat,
Daughtry, Nelly and Rascal Flatts. The desirability of reaching consumers
via cell phone is growing according to eMarketer which projects U.S.
spending on mobile marketing to reach $4.4 billion by 2011. Subscribe to
the Mozes blog for updates at http://www.mozes.com/blog.
About Knitting Factory Entertainment
Knitting Factory Entertainment is America's most prolific presenter of new
and emerging musical talent. With more than 6,000 live music performances
each year at its multi-stage New York and Hollywood venues, this treasured
New York cultural icon has been transformed into a leading national arbiter
and filter of 'what's next' on the independent music scene.
With a focus on the creation of a national platform with direct,
demonstrable contact with the urban active demographic, the Knitting
Factory is actively developing a presence in the branded entertainment
space, and developing media partnerships harnessing the company's power as
an aggregator of exclusive live performance content.
Knitting Factory's acquisition of Bravo Entertainment, a leading regional
concert promoter, has elevated the Knitting Factory organization into one
of the nation's top ten concert and tour promoters with operations across
20 states and wholly owned venues in Boise, ID, and Spokane, WA. Knitting
Factory Entertainment expects to continue to expand its portfolio of venues
by several new locations each year. Led by President and CEO Jared Hoffman,
Knitting Factory Entertainment is headquartered in New York City.
For more information, please visit www.knittingfactory.com.
Copyright © 2009, MarketWire
Copyright © 2009, NewsBlaze,
Daily News
Tags: ,Computers and Software:Internet, MediaandEntertainment:MusicandRadio, ProfessionalServices:Advertising,PRandMarketing, ,CA,PALO ALTO, CA
_ _