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divinity Metrics Welcomes Industry Leaders Mark Levy, Rand Schulman and Seamus McAteer to Its Advisory Board

SAN JOSE, Calif., Oct. 21 /PRNewswire/ -- divinity Metrics, a provider of software and services to manage and track the distribution of online video, is pleased to announce the appointment of three industry leaders to the company's Advisory Board. Mark Levy, Rand Schulman and Seamus McAteer bring deep knowledge and a wide range of expertise to divinity Metrics to provide high caliber strategic direction within this competitive landscape.

"Scope 3 from divinity Metrics does for video what major measurement companies have done for blogs by providing insight not only into how many people watch a clip, but also how engaged they are with the content." said Jim Sterne, Founding Director and President of the Web Analytics Association and Producer of the eMetrics Marketing Optimization Summit. "Layered with geo-targeted data, this tool gives brand marketers the insight they need to monitor how well their online video promotions are faring alongside the competition and consumer generated media. This is an excellent way to keep tabs on the most emotion-stirring means of communication we have short of face-to-face meetings. When industry luminaries such as Rand Schulman, Seamus McAteer and Mark Levy are involved, you know this is a company to watch."

"We are very proud to have industry veterans like Mark, Rand and Seamus on board", said Rajeev Kadam, Founder and CEO of divinity Metrics. "The depths of experience these thought-leaders bring to divinity Metrics will be instrumental in guiding the development of our Scope video tracking platform. Their complementary skills have broadened our addressable client base to include content producers, digital agencies and brands."

Mark Levy is a 20 year veteran of the entertainment and technology industries. Levy is the founder and CEO ofSeattle based MaxxoMedia, a business advisory firm focused on media and technology convergence opportunities. Prior to founding MaxxoMedia, Levy served as the VP/GM for Corbis Mobile, a media company owned by Bill Gates, and was responsible for the global mobile content operations. Levy also oversaw the global content licensing and publishing strategy for InfoSpace Mobile, a leading wireless content and services company inNorth America. Prior to InfoSpace Mobile, Levy served as the GM/EVP of Enband, a Hewlett-Packard funded broadband media company. Levy has deep connections to the entertainment industry having held senior positions at Media Ventures Entertainment Group, a multi-media company owned by Academy Award-winning composer Hans Zimmer, as well as positions at Propaganda Films and Geffen Records.

Rand Schulman brings over 20 years of industry experience to divinity Metrics, having served as chief marketing officer of WebSideStory and leading the firm through its IPO. Previously, Schulman headed product strategy at Webtrends/NetIQ. Schulman most recently served as General Manager Internet Products at Unica Corporation. Schulman was founder and CEO of one of the first software as a service (SaaS) and web analytics companies, Keylime Software, which was acquired by Yahoo!, and is also a founder and previous board member of the Web Analytics Association. Schulman was named one of the top 100 B-to-B marketing executives by BtoB Magazine in 2006 and is currently CMO of venture-backed InsideView. Schulman is also a principal at Rand Schulman Partners and sits on various boards.

Seamus McAteer has held leadership roles at top research and advisory companies in the new media sector. Most recently, McAteer was Chief Product Architect at M:Metrics, the leading provider of audience measurement services for the mobile medium. McAteer co-founded M:Metrics in 2004 and was instrumental in its successful sale to comScore in May 2008. Prior to M:Metrics, McAteer worked in a senior capacity at a number of technology research and advisory firms including Jupiter Communications. While at Jupiter, McAteer oversaw all technology related research as a Research Fellow, and SRI International, where he was a Senior Analyst focusing on handheld computing and mobile communications.

About divinity Metrics:

divinity Metrics, Inc provides a service to manage and track viral distribution of video on the Web and peer-to-peer networks. divinity Metrics' software, Scope, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to aggregate and analyze information related to online video content to gain critical insight into their audience, and to enhance viral distribution through superior targeting. In addition, divinity Metrics offers a range of services that complement Scope, including video search term optimization, website and blog promotion of videos, and consulting. divinity Metrics' customers include Brands, Digital & Interactive agencies, search engine marketing firms and Content Producers. www.divinityMetrics.com

Media Contact:

    Nathan Swartz
    divinity Metrics
    Ph: 408-318-4421
    Em: info@divinitymetrics.com

    Steve Ortley
    Weber Shandwick for divinity Metrics
    Ph: 212-445-8470
    Em: sortley@webershandwick.com

SOURCE divinity Metrics