Published: October 20, 2008
Historic Pairing of NASCAR and eBay Taking Place
For the first time in NASCAR Sprint Cup Series
history, a major sponsorship of a race car is being made available on eBay.
Folllowing in the recent tradition of such mega pop culture offerings as
ACDC's old tour bus, Charlie Sheen's home gym and a date at a movie
premiere with superstar Scarlett Johansson -- not to mention such
high-ticket and high-profile recent eBay auction items as an F/A 18 Hornet
Fighter Jet, a 405-foot yacht, and a 1.3 billion-year-old piece of Mars
that fell to Earth -- Racing Aces Marketing L.L.C. is tapping into the
power of Ebay on behalf of its star client, champion racer J.J. Yeley.
Major advertisers such as Budweiser, Lowe's, Home Depot, and AT&T recognize
the tremendous value of NASCAR sponsorships and the huge level of exposure
NASCAR sponsorships provide their brands. Now, as a result of the Racing
Aces-J.J. Yeley offering, a NASCAR Sprint Cup Series sponsorship is
available on the Internet giant.
"This is a rare opportunity to get into the highly sought-after world of
NASCAR Sprint Cup Series sponsorship with a champion racer, J.J. Yeley.
J.J.'s amazing success as a 'Triple Crown' champion racer translates into
more airtime for the sponsor, and we thought eBay was the perfect partner
for this once in a lifetime event," said Doug Ames, President of Racing
Aces Marketing.
Son of Midget racing legend "Cactus" Jack Yeley, J.J. Yeley has made his
way through the ranks to the top tier of stock car racing. J.J., 31, has
seen his stock soar from his beginnings as the youngest driver in Sprint
Cup Racing Association's history. At 21, J.J. was (at the time) the
youngest driver ever to qualify for the Indianapolis 500, where he netted
an impressive top-10 finish. In 2003, J.J. went on to have arguably the
best USAC season ever with 24 wins! He accomplished the "Triple Crown,"
winning the Midget, Sprint, and Silver Crown championships (joining the
exclusive company of Tony Stewart as the only other person to do so). J.J.
then made the same jump that Tony Stewart did and joined Joe Gibbs Racing
in 2004. In 2006 he became a full time Sprint Cup driver for JGR's #18.
2008 was J.J.'s third season in the Sprint Cup NASCAR Series. He boasts
seven career top tens, two top fives (with a career best 2nd at the 2007
Coca-Cola 600), and one career poll (2007 Citizens Bank 400).
Headquartered in Columbia, South Carolina, Racing Aces Marketing LLC.
serves as a leading marketing resource to companies nationwide looking to
match their message with the power of motorsports. Racing Aces offers an
expansive roster of clients that includes Race Teams, media personalities
and professional athletes. The company has built an industry-wide
reputation for building businesses through the unique selling power of its
client base.
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