NEWS

WIRES

OTHER

Basho Technologies Launches Open Prospecting Service to Help Companies Grow Sales Pipelines

Referrals are far and away the most effective way to gain access to decision makers who are ready to buy, especially those that come from senior executives. According to a report from University of North Carolina's Kenan-Flagler Business School, almost 70% of executives will usually respond to an internal referral, and almost 20% will always respond.

Basho Open Prospecting Service is an innovative approach that fuses focused research with specific targets to deliver time-sensitive, relevant content. Using this content, called 'Openers,' salespeople are able to generate executive-level lead referrals at target accounts, which ultimately results in a much higher percentage of first meetings and closed deals.

"Over the past seven years, we've gathered a significant amount of data from our sales training customers," said Tony Falco, COO at Basho. "By applying analytics to this data, we've learned a great deal about what does and doesn't work at critical stages of the deal cycle. We know what gets an executive's attention and prompts him or her to respond with genuine interest and we've built our prospecting service around that collective wisdom. The results have been impressive."

In addition to using Basho's Open Prospecting Service year-round to maintain a healthy pipeline, companies are also using it at quarter-end and year-end, a time when sales reps are too busy trying to close business to prospect. Under this model, Basho's Open Prospecting Service not only helps companies meet their top line revenue goals but also enables them to control costs; companies can dial the service up or down based upon their sales needs at any given time.

    Individuals interested in learning more are encouraged to attend the
upcoming Basho executive breakfast seminar on October 23rd at the Westin
Waltham in Boston:

    WHAT:               Fill Your Pipeline
    WHEN:               October 23, 2008   7:30 a.m. - 9:30 a.m.
    WHERE:              Westin Waltham
                        70 Third Avenue
                        Waltham, MA  02451
    REGISTRATION:       http://forms.basho.com/bostonbreakfast.html
    COST:               Free

Individuals who stand to benefit from this exclusive event are COOs, VPs of Sales, Directors of Inside Sales, VPs of Marketing or anyone responsible for measurable sales results.

For more information, please visit http://www.basho.com or contact Jason.Perry@basho.com.

About Basho Technologies, Inc.

Basho Technologies' products and services were developed on an advanced analytics platform that accelerates effective selling activity leading to heightened revenue. Through our software, sales technique training and consulting services, Basho clients work smarter and focus on deals that have a high probability of closure, all the while informing the metrics of the sales pipeline with every activity, every response and every closed deal. Learn more about how Basho Technologies can accelerate your deal cycle at http://www.basho.com.

SOURCE Basho Technologies, Inc.