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Ecast Launches Interactive Cocktail Recommendation Feature

Interactive Touchscreen Media Network of 10,000 Bars and Nightclubs Gives Thirsty Consumers On-premise Drink Recommendations by Spirit Category

SAN FRANCISCO, Oct. 20 /PRNewswire/ -- Ecast has launched MixMaster, an interactive cocktail and music recommendation feature. In addition to providing on-the-spot suggestions that drive on-premise drink sales, Ecast MixMaster displays real-time, user-generated drink ratings and offers advertisers various sponsorship opportunities. MixMaster capitalizes on the unique strengths of the Ecast network and Studio Q, the company's creative services team, blending information, themed music playlists and advertising into an engaging interactive application that gets consumers actively participating at the point of purchase.

MixMaster displays tempting cocktail images along with their associated drink recipes in the gin, rum, tequila, vodka, whiskey and seasonal cocktail categories. Consumers can touch on and then browse drinks in any of the main spirits categories, check out the Featured Drink recipe, or link to the Hall of Fame -- a real-time rating of most popular drinks as generated by bar patrons. The enticing looks and intuitive interface of MixMaster are a hallmark of Ecast's award-winning creative services team, Studio Q.

"Ecast MixMaster gives consumers the ideal tool for answering the question of 'what do I want to drink tonight'," said Jim Pothier, director of ad sales, Ecast. "Spirits brands have the opportunity to get their product top of mind and effect a purchasing decision just steps away from the bar. It doesn't get better than that."

Adding to the richness of the MixMaster feature, Ecast also turned to their music library to develop themed playlists related to each spirit category that include song choices from every music genre.

To reach out-of-home audiences, Ecast applies Internet methodology, which makes it possible to deliver the same caliber of video, viral, mobile and social campaigns that consumers experience online. Additionally, Ecast leverages industry-standard DoubleClick(R) DART(R) ad serving capabilities, providing advertisers and promoters full measurability, targeting and real-time reporting.

About Ecast

Ecast is the leader in place-based interactive media. Its hospitality network delivers digital music, games, entertainment, information and interactive advertising to more than 10,000 bars, restaurants and nightclubs acrossthe United States. Leveraging the personal impact of touch combined with the interactivity and targeting of the Internet, Ecast brings unsurpassed consumer engagement to out-of-home markets. The Ecast EQ(TM) product for the bar and nightclub market dramatically changes how consumers interact with in-venue entertainment. With the launch of Ecast IQ(TM), Ecast is expanding its placed-based interactive media into a broad range of markets including retail, hotel, medical and sports arenas. For more information, please visit .

This release is available on the KCSA Strategic Communications Web site at www.kcsa.com.

    CONTACT INFO:
    Christa Conte / Charlotte Maumus
    KCSA Strategic Communications
    (212) 896-1238 / (212) 896-1269
    cconte@kcsa.com / cmaumus@kcsa.com

SOURCE Ecast