Channel 4 Launches 4iP to Create New Digital Businesses with Help from NinetyTen

London, UK | October 15, 2008: NinetyTen has created the ideas submission system at the heart of a new Channel 4 venture which will stimulate public service digital media across the UK.  The new venture, called 4iP (4 Innovation for the Public), officially launches on October 15th.

4iP will allow anyone to submit new digital business ideas at www.4ip.org.uk.  4iP will then use the expertise of Channel 4's digital team to fine-tune the ideas and turn them into viable businesses. 

In the first stage, the ideas are reviewed by Channel 4's team of digital managers who will suggest ways in which the ideas could be improved upon.  The second stage will take some of the stronger ideas further, and use the knowledge base of Channel 4 to help build a financial and business plan around the ideas.  As the ideas pass through 4iP's network, the ideas will become more and more robust, with the strongest ideas coming out the other end with support from Channel 4.

Marcus Page, IS Business Development Manager from Channel 4 commented: "With 4iP we are being pro-active in finding original interactive media products & services, as digital platforms become increasingly important.  NinetyTen's expertise in creating the ideas submission system was a key element in the overall creation of the 4iP website and over the last few months we have been impressed by their hard work and expertise."

David Atkins, CEO of NinetyTen said: "4iP is a great way of harnessing the creative potential that's here in the UK, so it has been a great project to be involved in.  As we have experienced in the last few months, more and more businesses have started to understand that social networking technology like ours has become a fundamental part of their business - it is not just a nice-to-have any more."

NinetyTen is a specialist provider of social media technologies that can be incorporated into new and existing digital media.  The company was formed by an experienced team of technology entrepreneurs who have all founded and run a number of successful video, telecoms and digital businesses.

About 4iP
Announced as part of Channel 4's Next on 4 strategic blueprint, 4iP is a major new initiative to encourage innovation on digital platforms, which aims to re-invent public service media for the digital age.   A collaboration between Channel 4 and a series of regional development agencies and funding partners from around the UK, the editorial focus will be on working with the best talent, both individually and within digital production.

Over the next two years Channel 4 and our 4iP partners will be investing up to £50m in content and services which will help it deliver public purposes on new platforms, in new ways, for new audiences.

About NinetyTen
NinetyTen is an industry leading provider of social media technologies.  The NinetyTen technology known as The Social Media Platform allows organisations to provide community based services to both their own employees as well as build consumer facing communities. The Social Media Platform uses a converged architecture to build Web and Mobile based solutions for customers.

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For more information, please contact:

Sonus PR for NinetyTen
Martin Smith, Tel. +44 20 7851 4821, martin.smith@sonuspr.com