Sociocast Networks Delivers Industry's First Contextual Content Delivery Platform

NEW YORK, Oct. 14 /PRNewswire/ -- Sociocast Networks, a provider of next-generation personalization technology, today emerged from stealth mode and introduced an industry-changing content delivery platform.

Sociocast's technology unleashes the full potential of social communities to deliver true personalization and discovery. Using a proprietary solution of artificial intelligence and social network dynamics, Sociocast's content delivery platform offers unique connected consumer experiences that are powered by the measurement and prediction of consumer behavior. The platform delivers individualized content to consumers by identifying and mobilizing networks of context and influence.

"Semantic web and collaborative filtering providers have struggled to solve the core problem of delivering the right information to the right person at the right time," said Carla Thompson, a senior analyst with Guidewire Group, a global market intelligence firm.

"Sociocast's technology is a refreshing entry to the market for two reasons: it goes beyond social networking to unlock the power of influencer networks and creates a new advertising model and retailer revenue stream, whereby direct, relevant delivery of personalized content triggers a cascade of consumer adoption and purchasing," Thompson said.

Sociocast's content delivery platform works by:

-- Qualifying data by capturing deep attributes and by identifying patterns between the data as well as between consumers.

-- Forming knowledge and influence-driven "neighborhoods" to allow contextual understanding of how relationships between people in a network are formed and evolve.

-- Predicting influence by understanding the flow of information and making key connections.

-- Delivering interfaces that are adaptable and intuitive so as to create stickiness as well as continue to learn about consumer behaviors and adoption patterns.

"Online search is being replaced by an era of discovery. Today's consumers rely on social networks to extract expertise, solicit recommendations and add relevancy to their online activity and purchases," said Sociocast founder and CEO Albert Azout.

"However, no technology has yet captured or unleashed the true power of these freely-forming online communities. By modeling the consumption and exchange of information in these networks in order to build deep user memories, Sociocast will go beyond traditional search and filtering to tap into the natural flow of expertise and influence and uncover the real attention backbone of these networks."

As advertisers and content providers compete to communicate and be heard among an avalanche of online information, Sociocast's proprietary engine provides contextual filtering in order to organically connect brands with consumers at the point-of-decision.

Sociocast plans to create multiple, domain-specific channels across consumer lifestyle industries, such as food, sports, and entertainment. Its first network, a high-end fashion channel, will launch this fall in partnership with industry-leading brands and content providers. Future deployments will offer strategic sponsorship, personalized marketing, brand integration, lead generation, and adoption-based incentive opportunities for advertisers.

Sociocast is privately funded byDetroit-based entrepreneur Dan Gilbert, the chairman and founder of Quicken Loans and majority owner of the NBA's Cleveland Cavaliers. The company will begin Series B funding efforts in Q4 2008, soliciting capital through best-of-breed private equity and venture capital investments.

The Sociocast Advisory Board is comprised of the following:

-- Dan Ariely is a leading behavioral economist and author of "New York Times" best seller, "Predictably Irrational," which examines how the world often works according to principles of irrationality in the places where one least expects it.

-- Albert-Lazlo Barabasi, a recognized networks expert, introduced the concept of scale-free networks and is the best-selling author of, "Linked: How Everything is Connected to Everything and What it Means."

-- Manuel Aparicio holds several patents for memory-based technologies, and has more than 20 years experience in machine learning and 10 years experience in the commercialization and industrial development of intelligent agents.

About Sociocast Networks

Sociocast Networks delivers the industry's first contextual content delivery platform to drive connected consumer experiences that can accurately learn, measure, and predict consumer behavior online. Sociocast Networks was founded in 2008 and is privately funded byDetroit-based entrepreneur Dan Gilbert. The company is headquartered inNew York City. For more information on Sociocast Networks, visit http://www.sociocast.com.

SOURCE Sociocast Networks

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