Swedish Vehicle Electronics Makes Cars Safer, Greener and More Connected

Delegates from the Swedish automotive industry will be present at Booth 139 at the Convergence 2008 conference inDetroit, Michigan on October 20-22 to meet international representatives and show off key projects fromSweden's vehicle electronics industry. The aim is to strengthen the Swedish vehicle electronics industry with further investment.

The increasing involvement of vehicle electronics and embedded software is the single biggest technological trend within the automotive industry, according to Hans Hentzell, president of the Swedish ICT Research Institute.

The emergence of vehicle electronics systems enables use of cost-effective, easily adaptable platforms. The need for cheap and reliable sensors is large, as is the need to develop robust hardware and software solutions.

"The challenge is to be able to offer smart and safe interaction with mobile consumer products with much shorter lifecycles than the vehicle itself," says Hans Hentzell.

Investment plan

The Swedish government and automotive industry are investing SEK 10 billion ($712 million) into advanced vehicle technologies over a 10-year period.

"Sweden offers a unique situation with internationally competitive automotive and telecom industries, both with significant development located inSweden. This givesSweden an edge in the ability to achieve synergies in competitive solutions," adds Hans Hentzell.

"Sweden offers high levels of competence within the field of vehicle electronics and embedded software. The collaboration between academia and industry is also unique," says Magnus Lindahl, managing director of Qrtech, a developer of vehicle electronics systems for Volvo and SAAB.

Great opportunity

The Swedish automotive cluster for research and development welcomes companies who want to invest and collaborate with technology leaders for the future.

"The need for complex electronics systems from leading Swedish vehicle manufacturers will only increase in the future," says Kjell Nilsson, senior advisor, automotive, at Invest inSweden Agency North America.

The Swedish delegation, including Volvo, QRtech, Mecel, Imego and Transic among others, will be present at Convergence 2008 to show off innovative Swedish projects within embedded software for ICT systems for vehicles.

SOURCE Invest inSweden Agency

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