Dex Expands Free Phone-based Search Solution Throughout Qwest Footprint

1-800-Call-Dex provides free, local category and business name search for consumers seeking businesses. Consumers can use the service to connect directly to local merchants and receive information about businesses via text message. They can also search by specific business name and request live operator assistance if necessary. The service was recently recognized for "Excellence in Free DIS (Directory Information Services)" at The Pelorus Group's DIS '08 summit inSavannah, Ga.

"1-800-Call-Dex enjoyed a successful test run inDenver,Phoenix, Spokane andTucson, and we're proud to not only make it a permanent fixture in those cities but introduce it to new areas as well," said Maggie Le Beau, senior vice president and chief marketing officer for R.H. Donnelley. "Now, consumers will be able to use our voice-enabled search solution -- along with our print directories and DexKnows.com(TM) (http://www.dexknows.com), our local online search site -- to connect with local businesses in their area."

Callers can dial 1-800-Call-Dex and simply reference a landmark, neighborhood or intersection and receive information on businesses near their current location or the location to which they are traveling. Plus, the system updates frequently to reflect how locals refer to specific landmarks or locations, guaranteeing that callers will always be able to find the appropriate location -- even after that local sports complex or bank changes its name.

New Features Make It Even Easier to Find Information

1-800-Call-Dex now offers new features that make it even easier for consumers to find local businesses. Consumers in the four trial markets, plus those in about 35 other major metropolitan areas, can now enjoy:

-- Business information sent via SMS text. Detailed information about local merchants can be sent via text directly to a caller's phone, allowing the caller to quickly and easily save the information with the press of a button.

-- Enhanced business name search. Callers can search for businesses by name, allowing them to find convenient locations and more.

-- Live operator assistance. Access to personal assistance agents who can pinpoint local businesses that meet callers' needs.

1-800-Call-Dex has been enabled by Call Genie (TSX: GNE), a leader in mobile search and local advertising solutions. The service utilizes two of Call Genie products. One, Interact Voice, is an automated voice recognition system that leverages unique hyper-location based search technology, allowing callers to search based on local landmarks, intersections or neighborhoods. Another, Open Mobile, enables callers to receive enhanced information such as maps and directions rendered to the capabilities of their mobile phones. This combination of products delivers a compelling user experience for callers and highly relevant advertising opportunities for businesses.

Dex welcomes feedback on this service from consumers. Callers are welcome to visit http://www.1800calldex.com to learn more about 1-800-Call-Dex and log comments or suggestions about the service.

About Dex

Dex is part of R.H. Donnelley (NYSE: RHD), which connects businesses and consumers through its portfolio of print and interactive marketing solutions. Small- and medium-sized businesses look to the company's experienced team of marketing consultants to help them grow their businesses and drive sales leads. Consumers depend on the company's reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services. For more information, visit http://www.DexKnows.com and http://www.rhd.com.

SOURCE R.H. Donnelley

Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze, Daily News

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