M&M'S(R) Brand Chocolate Candies #18, General Mills #43 Cheerios Racing/Pink Together Dodge, Stanley Tools #19 Go Pink for National Breast Cancer Awareness Month

DALLAS, Oct. 11 /PRNewswire/ -- Today, NASCAR drivers helped spread Susan G. Komen for the Cure's NASCAR creed: Go Pink or Go Home!

NASCAR drivers Kyle Busch, Bobby Labonte and Elliott Sadler will Go Pink at today's Bank of America 500 race at Lowe's Motor Speedway inCharlotte, N.C.

While it is uncommon to see drivers in pink during a NASCAR race, Susan G. Komen for the Cure knows that with the help of these drivers and their corporate sponsors, they are reaching a very important audience.

"Breast cancer is the number one health concern for women and women make up about 40 percent of NASCAR fans. It makes a lot of sense for us to pursue this kind of initiative through our great partners," said Katrina McGhee, vice president of marketing for Susan G. Komen for the Cure. "We are committed to seeing a world without breast cancer and work to educate women and men everywhere about the importance of breast self-awareness and the early detection of breast cancer. Our sponsors are helping to make this possible."

Kyle Busch's No. 18 M&M'S(R) Brand Toyota, Bobby Labonte's No. 43, sponsored by General Mills, and Elliott Sadler's No. 19, sponsored by Stanley Tools, will be swapping pink paint with other drivers in support of Susan G. Komen for the Cure, the world's largest grassroots breast cancer awareness organization.

"Breast cancer is a disease that has affected many of our lives, either directly or indirectly," said Busch. "We at M&M'S Racing are committed to the cause and are glad we can help raise awareness among the NASCAR audience by going pink today for our No. 18 car."

M&M'S(R) Brand is making a $650,000 guaranteed donation to Komen for the Cure through the sale of limited edition dark and light pink M&M'S(R) Chocolate Candies nationwide -- available in both Milk Chocolate and Peanut varieties from Sept. through Oct. In addition, 10 percent of the sale of its My M&M'S(R) "Promise Blend" of pink and white M&M's Milk Chocolate Candies are available exclusively online at http://www.mymms.com and 10 percent of the sale of its co-branded merchandise at M&M'S World Stores will benefit Komen. The brand has been a Susan G. Komen for the Cure partner since 2003, raising more than $4 million to help discover the causes and cures for breast cancer.

General Mills has already donated $2 million to Komen for the Cure this year, and turned some of its most beloved brands such as Cheerios Cereal, Progresso Soup and Nature Valley Granola Bars, pink for the month of October. These brands are proud supporters of the national Pink Together campaign, which includes http://www.pinktogether.com, the ever-growing online community of hope for those touched by breast cancer.

"We're going to be making a difference out there today and you can help by going to PinkTogether.com," said Labonte. "If you or someone you love is impacted by this disease, please visit PinkTogether.com to share your story and show others they are not alone in this fight against breast cancer."

Stanley Tools is in its first year of partnership with Susan G. Komen for the Cure. The company will sell specially-marked tools at Home Depot through November and will make a $100,000 donation to Komen.

Sadler has a very personal connection to the breast cancer cause; his mother is a breast cancer survivor. "Watching my mother go through her treatments has made me want to do whatever I can to help end this disease," said Sadler. "If we can touch a few people out there with our message today, we can say we ended this day a winner."

The passion to Go Pink goes beyond the drivers. The pit and supporting crews for Richard Childress Racing and Gillett Evernham Motorsports teams will wear the Komen pink running ribbon and pink wristbands to show their support.

NASCAR fans can also Go Pink or Go Home! Virtually anyone with a mobile phone can make a donation to Susan G. Komen for the Cure by sending the text message KOMEN to 90999 and make a $5 donation. Race attendees can also purchase Komen for the Cure Go Pink or Go Home! merchandise and visit Komen on the GoTM, a mobile outreach and community tour that brings the breast cancer messages to the masses, located in the Hospitality Village.

About Susan G. Komen for the Cure(R)

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-877 GO KOMEN.

About M&M'S Brand Chocolate Candies

Since 1941, M&M'S(R) have provided colourful chocolate fun for Americans and the world. There are more than eight permanent varieties of M&M'S(R) Chocolate Candies, and also Seasonal Candies made for special occasions including Easter, Holiday, Halloween and Valentine's Day. Customers seem to be most passionate about the color found in each bag of M&M'S(R) Chocolate Candies. Existing product lines include: M&M'S(R) Milk Chocolate Candies, M&M'S(R) Dark Chocolate Candies, M&M'S(R) Peanut Chocolate Candies, M&M'S(R) Dark Chocolate Peanut Candies, M&M'S(R) Almond Chocolate Candies, M&M'S(R) Peanut Butter Chocolate Candies, M&M'S(R) Chocolate Mini Baking Bits, MY M&M'S(R) Milk Chocolate Candies and M&M'S(R) MINIS(R) Milk Chocolate Candies. Please visit http://mms.com

About General Mills

One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had FY2008 global net sales of US$ 14.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales.

About The Stanley Works

The Stanley Works, an S&P 500 company, is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, construction and do-it-yourself use, and access security solutions for commercial applications. For over 165 years, the Stanley(R) brand has been synonymous with quality, reliable products. Its well-known tool and storage brands include Stanley(R) as well as FatMax(R), Facom(R), Bostitch(R), Jensen(R), Mac(R), Proto(R), La Bounty(R), Vidmar(R), and InnerSpace(R). Security Solutions brands include Stanley(R), Best(R), National(R), HSM(R), Blick(R) and Frisco Bay(R). Additional information about The Stanley Works can be found at http://www.stanleyworks.com.

SOURCE Susan G. Komen for the Cure

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